advert

I was playing around in dimension, and I found these Squigley shapes. I decided to implement the yellow colour of the soda within the advertisement. As to reference the shade of colour. I also placed them around the sodas. They would look quite balanced and like they fit in. 

 I was also implementing the banner that I made from the can for the advertisement. As to make it a more subdued advertisement. And have it less in your face. This is meant to be a slightly more grown-up version of a soda, partly to get people to drink less alcohol, but what’s that to the increased sales.

 I added the logo. I added all the little bits and bobs using the line of sight. Also, it allows for consistency within the brand with a banner, which I think is quite nice. It’s straightforward, but II do think it’s quite effective. It’s a light-hearted commercial. It’s not a really bold one. It’s more of a subdued like remember us sort of advertisement, which I think would work quite well on Instagram or social media as the banner would spin in an actual advertisement, and the contrast of the type of advertisement to the packaging is quite interesting to me it has a modern feel to it as it’s not two typefaces that you do usually put together.

 I start making advertisements for that. I’ll be called to see how they would introduce them into the new market they would have. I want to play with some 3-D elements alongside it, so for the tropo Soda. I made it, so that is splashed out as this is more of a punchy branding as a poster find one was it still is fairly refined and aimed at a model market it still has a playful character over it, because of the colour but also partly because of the playfulness of the type layout. The 3-D type as well, but it looked quite bad, also. It made my computer break down(and me), so I’m not gonna do that. I want to test it out to see what would you look like ended up settling on a 2D typeface as it will contrast to the branding otherwise enough to create a bit more movement.  I decided to add the new logo of the soda as this would create repetition and that we preach to me being remembered.

utilising red shades to contrast the green allows for an offbeat advertisement whilst keeping it playfully using a muted colour adds that slight sophistication