design boards

 This brief is based on expanding the target audience of two Sodas, Tropo and Siesta. Focusing on broadening the horizons and appealing to a more mature audience in the already area. This way, The visual language of the soda would be more reminiscent of something more exclusive, therefore being a better option if you don't drink. Taking inspiration from smaller breweries approach to design. This way, the playful approach should appeal to the current audience whilst the refinement appeal to the new one.  While also referencing its history, this way also appeals to the more mature audience but doing it in a contemporary way opens up the visual appeal to everyone. Making the visual language of the sodas more appealing could, in turn, create a conversation of less consumption of alcohol.

Research 

It would take more than twenty years for someone to come up with the idea of a brewery in Sandefjord until the company was established. Tropo was highly popular in the 1980s but got removed from the shelves when the demand became less. It did get brought back in 2009 after facebook petitions. 

The brewery states that they focus on design. I would argue that their focus on the beard design as the soldiers are less than visually appealing. As you can see above. The beer branding is quite unique for the beer, showcasing a personality whilst the soda design does not. Don’t.

More than half of Nordic consumers researched a particular product online. They then bought it in a physical store at least once in 2013, with 58% of Norwegians being the most common group of Nordic consumers doing this regularly. People buying the brand they want to be associated with. There is, therefore, high pressure for a brand to be consistent and have good morals and the right visual appeal. 

Referencing the history of a brand can be quintessential for a brand referencing the history of it. It will make people who go off in its reference, they might pick it up, and they might have a connection to the brand already. another way is by referencing local or personal touches to the brand. It seems more believable. 

Good typography is a hidden tool of manipulation because many people do not realise the value of typography in everyday life. When it consumes them daily, utilising it can change their outlook on the brand. 

There is no denying that the key part of a rebranding for a company is to sell more. So to. Make this happen. You have to present it in a way that you are not. This makes the brand more favourable to others. This can be explained with the theory of reasoned action. The theory of reasoned action stated that consumers consent evaluate the consequences of alternative behaviour then chose the one that leads to the most favourable outcome. the consumer must therefore think that purchasing this item will, in turn, make them a more favourable human for whoever they are around.  

The simple design of the pink can has a sophisticated look the thing that somewhat stands out is the use of photography compared to illustrations. Ragged Edge did this rebrand for Otta. They took a different approach to what many others do, and it’s not a boring blue one that makes it stand out. Standing out from competitors can be key in appealing to new consumers as they are more inclined to check it out. 

initial ideas

As to engage the consumer creating an appealing Typographic approach could really. Outline the brand. As the typography rarely changes and within a brand having an appealing logotype. Would in turn make. People want to buy into the brand, as  the research suggests

Taking into consideration the target audiences they currently have. The initial idea for this was to utilising physical media and translating it into something digital. In this case, creating typeface out of. This. Quite an intricate line grid. 

This idea was initially made for siesta, but on further consideration, it might work better for the other one as. 8. Showcases the sense of whimsy while still having the potential to be translated into something more sophisticated. Having a. Somewhat playful type layout whilst refining everything around it. Would quite possibly. Appeal to both audiences.

After reference, the time was tropo First was put into production. This logotype references flared trousers and a bit of a 70s or 80s style. Whilst having this uncertainty of it, I believe this would go quite well with the soda's colour green.

Asked to reference the fact that it went away for. 30 years. Having a logo that's not fully visible would also quite possibly work. This just outlining parts of the letters, so it's still legible, but it is a bit more tricky. It could be quite interesting for the outcome. 

This variation of the previous one, but these ones playing more with Shadows to showcase the public's power in the shadows. 

I think either referencing youth culture or. The time of the initial lease of the brand would be quite beneficial for this variation of the soda. Also, since it's quite funky. Looking soda with a punchy fruity flavour, having it be a bit quirky or. Bit weird would be quite interesting.

My initial idea was to do some sort of calligraphy for the siesta soda and make it a highbrow. I did calligraphy by hand but also in procreate. And I tested out different ways of combining the background to it.

This fast one I really quite like. I like the tropical feel of it. Has a summer. Vibe to it. Lost not being too much. The issue with it is that I think when printed, it could look a bit childish and, therefore, not Broadening the horizons of the brand.

Taking the same idea but Utilising physical media, I tested out A version using watercolour pencils and calligraphy. My handwriting is not the best, so it doesn't look quite great bath think the idea could be utilised somehow.

The first idea is rooted in creating something physical You sure this net of wire referencing the company's network as it's been? In action for many decades.

This idea was based around. The 80s. Cartoons such as Ghostbusters and the slang typeface delete used, but refining it slightly and making it more stable. I made it initially for siesta soda, but I think it would work better for tropo. This idea is similar to the previous one, but more so referencing the 70s fashion style In the flared stems. 

This idea is based around the fact that it disappeared and then using type to showcase that in only outlining parts of letters, still making it legible, but just doing the bare minimum.

50 image is a continuation of the previous one, but utility shadows instead showcasing the fact that. The public brought back this soda by their own volition.

Referencing 80s style using some Geometric shapes in the style of 80s design would be quite interesting. I do believe it would be less efficient for the target audience nonetheless.

I still appeal to a more sophisticated audience than the current one. I attempted this calligraphy type style. Both without water colour behind it. I find it interesting and having a type of heavy soda along the lines of its current. I think refining its concept would be quite interesting as many of the Bay brandings is quite simple yet beautiful. 

This idea is essentially trying to find out how to create movement within the type. I wanted to create the sense of a. Festive gathering in dancing. I think these lines from comic books would work quite well. I'm not sure if it worked for this brand, though.

Utilising an image from where the brewery is located could be quite interesting, and utilising that us a simple illustration to have a Look into the local community, would more than likely appeal to Scandinavian consumers as it somewhat stands out, whilst being something recognisable for them, so it wouldn't be too foreign for them, whilst that being somewhat fresh.

This idea is reminiscent of the first one for siesta. But adding elements into it. I think they're releasing something abstract or a bit over the top for it alongside type could be interesting. I do quite like the simplicity of it. The soda is its colour, and the label needs to work for both account and a bottle. And I think that would narrow down the number of colours you can have with it.

development

I know that to figure out what the visual approach should be, I decided to start a couple of ideas. What in which is the 80s inspired Geometric shape idea. My idea was to have a glass instead of a metallic one to create a more premium outcome and utilise the soda's really bright colour in the label design. In some cases, this would mean it might cost as it would be a one colour print. In this first one, it wouldn't. This idea also doesn't function that well. The colours get muddled in the see-through colour, and he doesn't work quite well with the logotype.

I created the logotype inspired by the type Treatment of Otta. Creating more playful shape while still having a professional feel in terms of what typeface used. I did this version of the logotype in the old design to cheque. If it would work out. Turns out it doesn't. It looks a bit better without the background of it, but it's still not where you'd want it. 

 To go a completely different way, I decided to go home in a mystic route to see how that would go. I created this quite simple version of the cans referencing how the soda got back into the shops, really amplifying the community's feel whilst having a contemporary design to the layout. 

After my credit with Charlotte said, she suggested playing with something more local and appealing to a younger audience in referencing the skate park and or something like that. So I made this simple illustration playing on that. The outcome is not quite, for I think would be beneficial for the brand.

Taking a. Another stab at the retro designs. Instead of referencing the 80s, referencing the 70s could be more beneficial as that Still references the brand whilst having a wider possibility of branding to a contemporary audience.

To create the full labels, I ended up toggling the brand name and type is not the logotype whilst also adding. Custom type to the. Informational side of the label. Keep in mind what is important. In this case, it's the fact that it's back. 

Exploring the idea of utilising a local area To create a sense of Belonging within the brand. I took this photo last summer, and it's not far from where the factory is. As the brewery is a seaside town, it's really quite beautiful and quaint. 

To really showcase the name, create this illustration of a man in a hammock from a reference. I think it's kind of cool, but it's a bit bland, and it doesn't make sense for the brand as it's not a Spanish siesta. It’s a Norwegian one.

I played around with the layout of the. Informational text on the back, so they line up. And it looks quite cool. I do like the orange colour of it, but I am afraid in a label, it would look slightly off as print never turns out quite right and not every batch of the soda would be the same colour.

Ask to go back to the type oriented designs. I did this variation based on some doodles I made in my sketchbooks, utilising the sun shape and some somewhat elegant type. This grid informing people about whatever with a soda issue is that there's not much to inform you about the soda as just an orange soda. What could be added would be information about the place.

I prefer that I play out, so I decide to play a bit more with. Different typefaces. This one has more of a 70s feel to it. I toggle did a bit to make it a bit more over-exaggerated. I'm not sure if it works quite yet. I did also work on the. Copy text for the descriptions as it needs to be relevant. Like the centre, the text seems off balance even with the barcode there.

This typeface seemed to have everything I'd want it's. Modern, slightly classic. It goes well with most typefaces, so in terms of branding, you could do anything with it, and it has advertisement quite open, it's not too Age gated.

Because the name is a six-letter name, I thought dividing it up would make an interesting visual as well, as that is the way you say it. So someone's uncertain they'd know right away. To add a bit more when CR added the sun illustrations along with the slogan of the soda. On this sunset. I changed that to open sun and more minimalistic as siestas are never when the sun goes down. I also repeated the slogan after the camp, thus allowing for a  contemporary and fun outcome.

In the body text, I also implemented the logotype. But when it's not set the same way with the same spacing, it looks a bit different. But still similar, and therefore it kind of works.

As I have not produced them. The final outcomes are some mockups made in dimension. I do believe they were quite well in the answer brief in that they are. Appealing to a near audience. I think the colour choices make sense as using white allows the soda to stay cold for longer whilst also going. Colour of the soda when it is on a label. The tropo Oh, come. Works really quite well. I think the playful type approach won't alienate the current consumers. Whilst the simplicity of it would allow full new ones. Also, the placement of the type makes it. Stand out from the shelf. None of the other sodas in Norway is laid out this way. Hopefully, this would start a new approach to soda branding, similar to how they have had for many years now. As well as promoting choosing other options than alcoholic ones as it is a more sophisticated design. 

I feel like I've done a fairly good job in terms of answering the brief. It showcases the history of the different sodas whilst giving them different personalities. Both of them are similarly using typography in that I think the whole brunt could rebrand their sodas as different while still having a similar visual outcome. I also do you think that illustration could have a big part in rebranding sodas. Also, possibly add more information on how you can serve it, but in terms of cans, I think it works better without serving tips because part of the appeal has the can on the table. I think they look quite good, and I have presented them in a way that would work. I am thrilled with the splash of the tropo. I wish I spent a bit more time on the back of the cans, but the issue is that all the nutritional information needs to be in a certain way and really like triple. And there's only a little space you can play with otherwise. I thought I could have pulled it further. It might not need to be on that part of the can and rather moved it. But overall, I think the visual outcome and effectiveness would work in a commercial environment as they would stand out whilst we still would be informed about what it is because both of them say on the can. I feel like I could have utilised my time a bit better and directed it quicker, but I also wanted to explore some different approaches with the cans, such as illustration and more retro ones. I have learned so much both theoretically but also as new software. Getting the can to be glass was somewhat difficult, and getting the liquid right, in the end, I did not end up going with it as per my critique feedback but. I am happy I know a bit more now.