research

I found this illustration advertisement. I quite like the simplicity of it whilst it has a sophisticated look to it. This might work well for siesta. 

The simplicity yet complexity of the lines appealed to me as it is minimal but creates a feeling. 

Ragged Edge did this rebrand for Otta. This couch my attention because it is the same name as where my grandparents live, and the visual stands out compared to a service like indeed. 

They took a different approach to what many others do, and it's not a boring blue one that makes it stand out. I found the visual of the type quite appealing. I'm quite drawn to it. I was thinking of doing something swirly anyway; for this brief, I might need to look into doing something somewhat similar.

Standing out from competitors can be key in appealing to new consumers as they are more inclined to check it out. 

The innate need to belong can consume the most observant and independent people because brands and manipulation can make things seem more appealing. 

It is called a hidden manipulation tool because many people do not realise the value of typography in everyday life. It consumes them daily, everything from the soap you buy, to election ballots, to movie titles. There are endless possibilities to encounter typography since the written text is ingrained in our society.  - Neville Brody

The nature and role of graphic design, whether concealed or overt, affects all and sundry. Typography is one such element of graphic design that has a significant role in determining and enhancing visual communication aesthetics. Typography is vital in creating logos, advertisements, print copy, and other documents.  (McCarthy & Mothersbaugh, 2002) 

point of rebranding 

There is no denying that the key part of a rebranding for a company is to sell more. So to. Make this happen. You have to present it in a way that you are not. This makes the brand more favourable to others. This can be explained with the theory of reasoned action. The theory of reasoned action stated that consumers consent evaluate the consequences of alternative behaviour then chose the one that leads to the most favourable outcome. the consumer must therefore think that purchasing this item will, in turn, make them a more favourable human for whoever they are around. This is often used in terms of buying brand names. As Grans is not a high profile brand like Coca-Cola, branding and marketing must imply that purchasing this brand of the side is of a higher standard than they assumed. 

How do you make consumers have brand loyalty? Based on Smith and Swinyard (1983) and their research, the advertisement can influence brand loyalty by establishing source credibility and setting up a predisposition for a favourable user experience. That should have an effect on later purchases. Another argument suggests that advertisement can be used as a framework for the brand user experience, which relates to brand loyalty. 

‌‌Smith, Robert E., and William R. Swinyard (1983), "Information Response Models: An Integrated Approach," Journal of Marketing Research, 20 (August), 257-267. 

More than half of Nordic consumers researched a particular product online. They then bought it in a physical store at least once in 2013, with 58% of Norwegians being the most common group of Nordic consumers doing this regularly. People buying the brand they want to be associated with. There is, therefore, high pressure for a brand to be consistent and have good morals and the right visual appeal. 

"Greater availability of non-alcoholic drinks, compared to alcoholic drinks, increased their online selection, an effect that may be larger when changing their relative availability, i.e., increasing the proportion of non-alcoholic drinks. Naturalistic studies are needed to determine the impact of availability interventions on reducing alcohol purchasing and consumption."

Blackwell, A.K.M., De-loyde, K., Hollands, G.J. et al. The impact on selection of non-alcoholic vs alcoholic drink availability: an online experiment. BMC Public Health 20, 526 (2020). https://doi.org/10.1186/s12889-020-08633-5

According to Blackwell's research, making non-alcoholic beverages more readily available and desirable would likely reduce peoples consumption of alcohol. (Blackwell et al., 2020) as in his study, people were more likely to pick nonalcoholic options when they were equally represented.