Grans background of company

Norway has the world's best deposit system, and we at Grans Bryggeri are among the very best at using recycled material in our products! We have been for a long time, and we are very proud of that. It's about quality.

Reuse in products from Grans Brewery

Bestsellers such as Tropo, Champ, Siesta, Cola and Cola X from Grans all have in common that they use packaging that contains 50 per cent recycled plastic. This is how we use what we can again and reduce the production of new plastic.

Plastic is a material that is easy to recycle. Increasing the degree of recycled plastic in the packaging is an important measure to prevent new products from being made and reduce the total environmental footprint. Grans Bryggeri has therefore offered products with recycled plastic in the packaging since 2013.

This change corresponds to 550 tonnes less production of new plastic every year.

The vast majority of plastic bottles from Grans Bryggeri have a minimum of 50% recycled plastic in the packaging, which indicates 98.7% of the volume today. This means that no matter which Grans soda you prefer, you choose bottles that have lived several lives.

Beer should be enjoyed - not abused.

Beer is a fantastic cultural drink that has been brewed in this country at all times. It contains grains (malt), yeast, hops and water. According to forskning.no, beer in moderate quantities has a health-promoting effect, and beer that is enjoyed in responsible forms contributes to a great deal of joy and enjoyment. Fortunately, it is also the case that the vast majority of Norwegians sensibly enjoy a beer within a safe framework. Unfortunately, some abuse alcohol. We are aware of the negative consequences our products can indirectly have on individuals and society. We distance ourselves from filling and abusing alcohol. Take responsibility; use, taste and enjoy, but do not abuse this drink of God!

The proportion of sugar-free products from Grans Bryggeri has increased enormously in recent years. We are also actively working to reduce the amount of sugar in the products that currently contain sugar!

history 

pre brewery  

It would take more than twenty years for someone to come up with the idea of a brewery in Sandefjord until the company was established. In 1877, the then editor Boetius wrote in Sandefjords Tidende: «The people of Sandefjord drink, and they drink a lot. Beer for twelve hundred kroner passes through the city's throats every week ». This was news that attracted attention at the time, and the editor raised the ironic question. Can we afford this? ' After this cautious moralization of the city's loose attitude to beer and alcohol, he added: "But when the city's population drinks beer for 60,000 kroner a year, at least leave the money in the city."

Detailed plans for a brewery were made, but it proved difficult to raise the necessary capital, and thus the idea was shelved for a few years.

This was one of several attempts to provide the city with industry other than the shipping and sailing ship industry. However, farm owner Jørgen Martin Osmundsen did not give up hope of establishing a local brewery, and on 13 April 1899, he succeeded together with some of the town's capital-rich inhabitants and founded Sandefjord Brewery and Mineralvandfabrik A / S.

In 1903, Reidar Due was replaced by P. Bugge Bull, and under his leadership, the brewery developed into a profitable company. In 1906, the brewery had a turnover of NOK 46.000.-. This was a significant sum at the time.

At that time, they worked from kl. 06.00 to k1. 18.00 6 days a week, but often you had to work both until kl. 22.00 and kI. 23:00 before you could go home. In 1904, a brewery worker earned 15 øre pr. hour, and for overtime, it was 2 øre extra per. hour

LIFEBOAT I AND II

The brewery horses had a central role in the company. From early morning they were excited, full of frothy drinks and courses for the district's merchants. There were two horse-drawn carriages at Sandefjords Brewery, and they were nicknamed "Rescueskøitene" no. A little exaggeration, perhaps - but still certainly an encouraging sight for the thirsty at the time. The driver of the lifeboat no. 2 ″ was Antonius Lindstrøm since 1912. His colleague, Carl Lorentzen, was employed at the brewery in 1916. They were both a popular feature of the cityscape until the early 1950s when all goods were transported by truck.

DIFFICULT TIMES FOR THE BREWERY

The period from 1899 to 1949 was, in many ways, a difficult time. It was marked by 2 world wars where the supply of raw materials was minimal. During World War II, "country beer" was produced, brewed from available raw materials. It was also difficult to obtain machine parts and equipment for maintenance. Of mineral water, "lemon soda" was a popular drink just after the war. Later, pineapple soda and orange soda were produced. In the 1950s, the demand for beer and mineral water increased due to the development of prosperity and people's changing consumption habits.

In 1944, Guttorm Gran was asked to take over as brewmaster at Sandefjords Bryggeri when brewery master Bjarne Ekenes died the same year. The brewery was very dilapidated at that time, and it was difficult to obtain machines, raw materials, etc., both during and just after the war. It was employed approx. 25 people at the brewery and beer and mineral water were delivered to the Sandefjord district. The company's future seemed uncertain, and manager P. Bugge Bull wanted to resign after more than 40 years as head of the brewery. Guttorm Gran was optimistic about the brewery, and in 1949 he invested everything he owned (and a little more) and got all the shares redeemed and became the sole owner. Sandefjord Brewery was transformed into a personal company. Now he had full control, and the adventure could begin!

The new brewery owner immediately started juicing and reduced the price from NOK. 1.25 to 50 øre. Demand was enormous, and production was in full swing.

This was the start of a new and apparently bright future for the brewery in Sandefjord, but it should turn out that there were still many "reefs in the sea". Guttorm Gran was a controversial figure in the brewing industry. Unlike many of his colleagues, he believed that competition was healthy and stimulating. Other breweries were generally more concerned with shielding their market areas and not keeping high prices as a social preventive measure against alcohol abuse.

THE POST WAR YEARS FROM 1949-1964

The newly-baked brewery owner immediately started juicing and reduced the price from NOK 1.25 to 50 øre. Demand was enormous, and production was in full swing.

This was the start of a new and apparently bright future for the brewery in Sandefjord, but it should turn out that there were still many "reefs in the sea". Guttorm Gran was a controversial figure in the brewing industry. Unlike many of his colleagues, he believed that competition was healthy and stimulating. Other breweries were generally more concerned with shielding their market areas and keeping high prices as a social preventive measure against alcohol abuse.

Design:

Good drinks should look good. Grans has put a lot of time and effort into redesigning the GRANS logo and, not least, all the products in both the beer and soft drink portfolio.

When it comes to beer and soft drinks, it is more than just a big misunderstanding. It is about ignorance: The raw material costs are quite low and make up only a fraction of what the customer pays for a beer. Most of it is taxes to the state, then there are salaries, distribution, etc. How much the brewery earns per product varies and is, in some cases, also a significant factor. Brewing technique and storage time can vary but should have very little to do with price setting. Our beer is stored the longest!

I have some issues. After all, they say they focus on design because they definitely do on the beer ones, but there are only about two or three that don't have some issues with the soda.