final outcome

 In order to get the research required for this brief, I interviewed some of the neighbours and their children piped in as they tend to do. this made me realise what type of marketing campaign i could to for this brief. I listened as they talked about what they noticed when they were out and about and it was never any of the commercial advertisements rather the graffiti and sometimes the street art. they said they never really pay much attention to the tumblers around the city. 

Therefore more time was spent photographing graffiti wherever I could see it and found that most of them use soft and curved lines. using jagged lines, in contrast, would therefore be an interesting contrast to play with. 

 Having it as a dark background compared to a lighter one and making the green pop as the requirements for the colours are white, black and green colours. also the green and white would pop more when it is dark.  The idea of just doing simple stood out to me and not fully refine it as is normal, make more of it. sketch concept that could cross many platforms. 

as a way of making a type of rule, i looked around a lot and the skylines in the local area are made up of triangle roofs and is somewhat reminiscent of an isometric grid. that is therefore the grid used in creating that typeface used in the marketing elements. Not necessarily following all the lines of the grid, but having that as a rule, as it would make it more focused. 

I did experiment with you sitting readymades type and making more convert commercial type. But from my talk to the neighbours and the kids. It didn't make sense for them to view that and also with a commercial typeface, the idea later gets to smoothen too slick it gets loses a bit of the personality and the use of the quotes from the participants loses some of its impacts. Overall In my pouch of this brief, it is really quite consistent as these advertisements are made to be able to place wherever and be. Instantly recognisable as part of this campaign.