trends

 Throughout history, trends have affected and shaped humans. They mirror attitudes, values and dreams. We live in a multidimensional world where fads and trends overlap and collide, all vying for the attention of the consumer whilst working its way around the world. A trend life cycle looks a lot like a Bell curve, typically gain some momentum, increasing numbers of people adopted. Once it reaches mass appeal, interested clients or stabilise as the trend moves into the mainstream. Or else it simply dies out as another trend catches on and begins to grow the process by which a new trend, idea, or product is accepted into the marketplace. it is an eternal loop

Because packaging is closely linked to see with preferences, it is about trends of transformed into functional applications. Packages sell products. However, the package design is also where. Adaptation of trend can get. Complicated if you are too early, you can miss your target consumer too late, and you see this all news. Thus visual concepts that express trends must be applied with careful consideration and the product brand and its promise. Does that end actually fit the brand, and will it attract the right buyer? And packaging trends will grow slowly because longer lead times are required to make changes. We see early. Adopters and influences coming from small startup brands which have less at risk. Whilst they may take years for big brands to catch onto a trend. Only see a large brand user trend in that design. It peaks at the Bell curve, and it becomes less desirable for the consumer.  

Dupuis, S., Silva, J. and Firm, B.-D. (2011). Package design workbook : the art and science of successful packaging. Beverly, Mass: Rockport Publishers.