research tropo

As the base the project on the history of it I found a bit more interesting than the target audience as I think the new target audience would therefore follow the new branding instead of chasing after a target audience that already buys it. Tropo is quite interesting as it was started in early 80s but was removed and came back in the late 20 tense so I think working on a brand that reflects the time instead of the old label would suit it better as and it looks dated as is and it’s not appealing to tell you all this time I have grown up on this flavour soda. referencing late 70s to early 80 could be really cool 

but modernise it and or play with it 

I think the overall idea of broadening out the horizons of the tropo consumers it’s a good way of art it the tropo is a cheaper one as it’s not from an international brand it is made in Norway and therefore the price can be a bit cheaper as it’s made and produced here.

tropo came back in high demand but is largely consumed by younger kids so you can lean into that or expand the market. I think expanding it would be the most beneficial for the brand so I believe that is the way to go. i did do some experiments with the local skate park parts but it is not the way forward.