How many female type designers do you know? I know many and talked to some!"

 I've been reading this book "How many female type designers do you know? I know many and talked to some!"  I find it really interesting coz they have a lot of use. Things that they found difficult and how they approach to type and what type is in their Projects. Jenna Gesse for example works a lot for type. And she said that she first look at the content. What's the topic? Is it historical forward-thinking, chilli or emotional, playful or strict? And that gives you some advice on how to. Voice the typeface to give the voice to the product or thing you make. You have to be clear about what function the typeface has to fill. Do you need a long body copy in a book or for a short headlining poster? After trying to colour different typefaces with the original text, print it out in the original size. Have a look rework until the Penny's dropped. I think that is the way many people work with typesetting. Just testing it out and printing it out, seeing if it works. Which is kind of what I'm doing with the brief I'm working on now. I mucking it up. Since I can't print it out. And seeing how it would work on the cans. Because it's difficult to know why you don't have the proportions of it and it makes sense or not. 

I also absolutely love the layout the small margins and the type layout and shape of the book is very appealing to me.