development

 

I thought of with Making adjustments with the Previous illustration. Alright, toggle the colours to make it orange colour over the soda, but it looked a bit washed out. I then tried a yellow tone for it. Or it is similar to the initial shade? i do relly like the banner as it has the short slogan for the soda. 

this did not look ok 

It doesn't feel quite right, so I looked into what's associated with siestas and that's hammocks, and usually men in hammocks with a hat. So I found an illustration online and read it myself. I tried to toggle it, but it all ended up looking kind of too close to the original. And when I put it on the can, it also looked a bit weird. 

i like this colour combo but it does not go well with the soda colour 

this is too bright and when produced it will mismatch from the liquid and it will look dated. 

they do look kinda good mocked up but still not quite right. 

As to remove the colour issue, I tested it in black and white. But it looked really dark and the buckle would also absorb so much heat, so the server would not keep called on the table if it's sunny. I think having a white background would be the best option as it would allow for. Heat to Not attach to it.  

I want to do a typographic approach. I toggle this typeface to make it suit the chill vibe of the soda as a silly lazy summer day type of drink. I quite like the placement like this, but the other one is similar and I don't want them to look the same.

I found another typeface and I really like this. It has this elegant appeal that would appeal to the consumer in mind, which is adult. People which wanted to swap out alcohol for other options. It's also quite contemporary and somewhat playful, so doesn't eradicate the current consumer. I played around with lots of different type settings. I ended up liking the one that was divided into 3 as it showcases the way the word is said in case you're having issues with it. I then test out a couple of different layouts for additional elements such as the sun and the banner, as I really like the banner from the initial development of the soda.

I really like the banner running all the way down the sun not being set and having it before because she asked this aren't when the Somerset it's during the daytime. I think the illustration part of my sketching was quite successful in that I found a shape that I really quite liked. But also I think this design would really appeal to my target audience as it's a fixie skated whilst adding this sun element would. Appeal to the playfulness of people. Also, seeing as this is a white can, if kids have it, you can have crayons and draw on it. As this allows for more creativity. I was thinking of a promotional thing that could be quite fun for this is you buy it and you get like the small aeroplane crayons with it. So when the can is empty, you can play with it. I got some feedback on it and a lot of them said that this would become they wanna keep after. Which is the best compliment really? I played around with The placement of the Amount in the can. I settled on having it where at the usual is because when it was interlocked with the sun it looked a bit off to me. I preferred it when it was on the biggest sun.