actual structure i think

the use of typography in contest creates a sense of  belonging  

1. roots of brands

2. consumer perception of typography 

3. theory of reasoned action and brand loyalty 

4. create your personality 

5. case studies 

do some sort of primary research 

I don't think doing primary research is something I can personally manage at the minute

Pete looked through my suggested structure and altred them to clearer points and said to think of them as chapters or subheadings.