practical inspo

 I'm looking at a couple of different Spanish Browns and most of them are just plain and simple sound safe logos there's nothing of interest there , I'd like to stand up a bit copying places like so it will not work in the long run because they'll just be like a younger sibling to a big brand without actually having any revenue to it. I need to do similar research into what they do as a brand what the plans is and just make it have an overall brand feel instead of just a clothing shop feel. 

The former logo of mango had more of a  personality than the current one , even though it was horrible and didn't relate to the consumer it did have a personality it didn't go together which is why they changed it . So needs to become something more than that and a stencil typeface is just not it. 

If you look at brands like monki they have a simple logo we just a tiny bit of interests which makes them stand out , monki for example creates fun clothing with light flick at the end of each side of the world creates just a bit Interest to the brand logo .