I also try to do a couple of experiments using round shapes to reference mango the fruit this one didn't work out it looks like the logo Of an atheist Humanitarian group that I know of. especially the M and I didn't get a good vibe from any of the other let aside this I just let it be with sketch.
I tested out some really geometric shapes where and I kind of like the idea of doing something really angular and erasing some bits of the type that's not needed. In order to appeal to a higher fashion sort of look to it.
I tried to do this where I made all the letters out of one circle but it looks horrible it's not going to work so not going to be it as it seems to separate and impersonal period from a fashion brand you'd want it to feel welcoming and he wanna belong there and this concept just doesn't do it.
this sketch was more just using the inner frames of the letters on it looks completely illegible. What could be interesting for this one if it was cut out of a small shape so you can see that it's meant to be letters it might work but I'd also don't think it's feasible.
I didn't know the test with the rounded shapes but also sort of inspired by the original typeface I like the look of every glyph except for the M which is just reminding me of the McDonald's logo. The A, G and O look quite good and cohesive but I've been asking people about the feedback on it and they say that it's their favourite, but it still doesn't seem quite right. Are there for tested out making lots of different m's for this type please to see if it could work in any sort of way but it doesn't because it is either too angular it looks tits or butts or a collar of a shirt or like 70s trousers so nothing is working right and he doesn't get the right feel that I wanted to have.
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