branding typography book

I found this book on branding typography, and it essentially showcases different brands focusing on typography. Overall this book had a lot of interesting use of type in terms of branding, and a lot of them looks like unique pieces of design. 

This wine branding seems quite different to other wine branding I have seen before I like the use of lino print for the packaging it'd be interesting to use that in my project, I think. 

I wish that mango didn't have a long now that need to be portrayed this usually just a simple letter Is quite effective and would be recognisable. 

 I love the simple tell blocking Abby I'm going to go this way for the brand, but the use of all black and white is quite lovely in this extent.

 To do something with the windows of the shop would be quite cool, but that would be dependent on the shops being big enough, and Hemtex is a massive brand with stores. Mango just isn't that.

The simplicity of this branding is quite striking I quite like the angles of it as it creates visual interest for the consumer the type isn't where you're expected to be, and I find that quite interesting. 

the use of pattern is interesting in terms of packaging and an easy way to make a brand wholistic.