bits of reading

 Packaging designs rely on using both the left and the right brain, appealing to both the rational, analytical side and the emotional and artistic side within the packaging. You have to take into account information, but also how that comes across. Packaging needs to be pleasing to the eye and offer precise product information to be appealing. Effective design is a vital ingredient in building successful brands. You need to appeal to both sides, therefore. 

Making it seem like a good decision, it's somewhat closed to the theory of recent action. You need to have a good outcome from using the product. As well as creating lasting. Connexions with the consumer, making sure that they are repeat customers. Making a brand recognisable is fairly often reliant on having. A striking logo or visual design to the brand as a whole. Consistency is quite important. As it allows for The item or product or service to be. Recognisable, no matter where you see it. Along with the recognised from a banner but also from leftover receipt.

The branding of alcohol is such a big part of the industry. Many people purely buy one brand, and people are persuaded by nice packaging. The clean, sentimental and bold marketing and branding of alcohol have created statuses within the different genres. Despite the physical effect that mass consumption has on the body and its effect on the level of cigarettes and snus. It is branded as something exclusive and desirable. This is particularly true when it comes to gin and whiskey. The history of the issues is never showcased when branding these products. Gin street is never showcased. In terms of gin products, it’s often an elaborate design with references to your other decades, usually looked at through rose coloured glasses. If you look at the Henrichs bottle, it’s highly decorative borders. The advertisement has shown paints a pretty picture of the lifestyle that is embedded within the branding. In terms of the absolute vodka advertisement, it also references the past with Marilyn Monroe skirt blowing in the wind. This simplicity is often used in alcohol advertisement, and it is misleading. In terms of the Edinburgh gin, it makes it look like more of a family product as it showcased with normal cups that you’d have at home. The bottle is at the centre stage, as is a big part of the overall brand. The idea of rethinking the branding it’s important in that case. Standardising the packaging would remove part of the advertisement and make it more difficult to make appealing advertisements for alcohol, leading to higher consumption of alcohol. 

This mentor program has taken a vastly different approach to a mentor system than I did for key4life. Their approach is probably more in line with my style, but I believe the brief was answered more appropriately; obviously, they are two different briefs. The visual identity is different, but I liked to see how a similar brand approaches to design. 

The French nation works because of the way the human cognitive system works. The brain philtres out of asthma amount of irrelevant information so therefore utilising. A standout approach to design would inform The brain, but this product stands out if it's well designed. It's more likely to come across a. It's a better version of the others. A brain works as well for you to philtre out and make our everyday bit easier. As you get data from The census and you automatically compare it to other things and categorise it. You can bring that up a categorises anything, And having a standard product in that category would be quite beneficial for most brands such as these sodas.

the brand gap