Niran Vinod

Talk is essentially my mantra for my career. I guess life is if you don't ask, you don't get a lot of my news over the years from work and outside of work have come. The place is taking a chance and reaching out. And that also helps build my resilience resiliency to rejection as well. And you get better with it over time. 

You expand it a bit more on how this advice of if you don't ask you don't get how it relates to your personal journey? Yeah, for me, it was about, I guess, it went as personal branding. It's about knowing yourself. And here you are, being honest and authenticating approach of putting yourself out there. I think social platforms provide the platform provider platform for people to reach out and build their portfolios, brands, and network, which wasn't accessible to all kinds of groups in the past. So especially in the grave industry, it was quite elitist and still very much about nepotism. But these capsules enabled us to create a following and create Connexions. Um, yeah. 

I just want to know how this relates to personal branding and getting yourself out there either created an individual. 

Yeah, it's a funny old word. Personal branding I hear so much more since the Gary Visa dissuaded showed up. I'd say it's an extension of yourself and your personality, your working experience. Honestly speaking, your personal brand should be rude in your work, and not everyone needs to shout about their work. I don't think everyone needs to allow personal branding to try to lecture on their profiles. If you're going to talk, make sure you can walk the walk. It's effortless to throw titles in your bio on Instagram. Suddenly everyone's Adi turn group director, but. The work needs to be able to prove that experience and back up the talk. Does he agree? I feel like that is a popular personality that will of popular thinking that you have to be loud and expressive to be seen on Instagram. But you don't have to be Anna. Think about what you're saying. Just you have to be true to yourself and show your own personality, which will shine through most of the time. Yeah, I agree. I think you don't have to always post things both on Twitter or any other platform. For the Seiko retweeter, for the sake of likes as we slowly start losing ourselves in the source. That's a good point. No, this was a difficult question, but how would you define personal branding? I sort of did it there was I. I'd say it's an extension of yourself. So a mixture of your personality, your work and your experience in a way that can appeal to others. That's good, but with personal branding. 

Do you think as creative isn't important that? If you have a creative career, is it something that everyone needs or do you think? No, I don't think everyone needs a person like a portfolio brand, and you can be yourself. And I know plenty of people who are far more senior and successful than me in my career that have no personal brand and no social media presence. So I think it's a-OK. Okay, so I definitely think for the younger generation, it's a way of creating networks before you've got into the game. The good point is a good point cause we know how difficult it is to get, create, get Connexions before you graduate from the University.

 If you're creative and you are, you haven't started a social media journey, and you want to start it, where would you suggest to begin and what to do first in around? 

Oh, I would say. So it's about starting. A lot of people actually are so hesitant, and I guess get stuck on being a perfectionist. Sometimes you start, and you learn as you go on, but also, you can have a clear direction for your page, right? Daniel, define your content pillars, stick with them and be consistent. Don't get down on the dopamine heads and all the lack of likes. When you start just discovering what your audience is and your people engage with you over time, I think you can be up to date with all the new products across different platforms, not just Instagram. My Instagram's add storeys are in the last five years, and now there are reals and. It guides understanding user behaviour on these pull formats help, so it's engaging what you create. Yeah, yeah. From my five years working there, we know the first few seconds now or luck they might do you endlessly scrolling through Instagram storeys of feed. You can grab someone's attention then if your thing is dehydrated in the first few seconds, just passed. That's a good point, though, I think. Would you say it's important to you? Understand the platform that you posted on the 1st? Yes, I think that and also understand what you are trying to get out of it. 

Write it down, and you get a clear idea of what you guys want to start printing onto your social media. 

 I feel like it in social media is it is hard to get seen, for example, and one way to get seen is high engagement, for example. So for anybody who is struggling with getting more engagement, what would you recommend to get Tiger? How to get higher engagement on this platform? Yes, and in the intro level is definitely hashtags and tagging. Other brands and publishers doing things like this where you are working on your work featured on their platform. Expand your reach and audience. I wouldn't say pay taxes for numbers. I would say it's for more for sales in my opinion. And then I don't think there's a secret recipe for success in terms of engagement. You also have to participate in the conversations on the platform. You can't just dip in once every few weeks and posted their content. 

 Just coming on social media like once a week, for example. So is it important to also engage in the community or the industry you're posting in 100%? You need to be an active participant in the community than building community and. I've made so many friends off the platform. 

 Don't post those great dumb grid takeovers that take up 99 spaces and look ugly individually now. But really and truly I think to use close friends. If I mean, either use close friends or start a separate Instagram if you start sharing recklessness on your IG. Yeah, I mean, everyone has fun, but there's always a limit on how much you should be sharing. If it is a professional channel. You don't. You never know where someone is going to look. Looking at profile to hire you, or they may even be working on here with you on a project. Suddenly you don't show up to the meeting the next morning, and then they see you around till 3:00 in the morning. Actually, be surprised how many people slip out this way and mess up. Oh yeah, I actually forget that. You know how public that Instagram could be like. I thought I'd say everything I. If I'm interviewing people for a role, I will Google them, find social, gives you a bit more insight into the behind the perfectly crafted CV that puts upfront on. OK, now that's good to know. Yeah, people can search you up and see your profile within seconds online. So that is a good point. Yeah, I should remember. I don't know which one of my friends sent me there, his company or his company hiring someone, and the person's profile picture had them in black face. Oh, you wouldn't want to be hiring people like that. You don't post crap like that, so yeah. So you definitely want to separate your personal from your professional or creative lineup.

 And as long as you are still acting as a person on IG. 

I understand the climate is so so different now because we're in the middle of a pandemic. Absolutely everything is also virtual, so it's a little bit more complicated, and businesses struggling to have the capacity to take people on. I actually trying to build up My Portfolio. Right now, there's a lot of people who have some free time. Yeah, with your own creative projects. Doing spec work by spec work, I mean just like making up brand campaigns. That don't exist, and also just answering to create bracelet the D&Ad. Do you have a whole page of craving brief from previous ad campaigns? I've been living, so you can answer yourself and see how you'd respond. So it helps. It shows. I guess future employers that you are driven. You're curious. You're ambitious like you taking yo Nishta. Continue building your craft whilst wearing this challenging climate. I'd also be conscious while applying to internships and work experience. There is a lot of people who are going to exploit people unpaid internships. Technically, I think students can be hired on ships as if it's.

 For the experience of coursework reasons, but in the rest of the scenarios, especially in certain industries like fashion, people have been exploited cause they're going to go work massive brand. Yeah, I think it is a much better definition of this on the lectures and progress website than I like. Oh no, but it's very true. Actually, there's John just made an excellent point. Soft skills. Many skills like what we do in terms of Craven, Photoshop, and Indesign software played a huge part. There's a great BBC iPlayer documentary by Amol Rajan called breaking into their League, which is very much about the finance industry. But it shows. Some parts I have over others, and I personally didn't have any soft skills when I was on the Internet. Try again. I hated doing anything like this or going downstairs, and it took me years to find my voice. Transplants, crazy actually doing part-time retail, or even a hospitality job gets you out of that comfort zone of being behind the screen and talking to people. And it builds up your confidence in interviews and talks and just meeting new people, especially when it comes to networking. Absolutely agree; I kind of agree anymore because some people forget that the creative industries, actually mostly socialising. You have to find your Connexions, and you have to talk to people and talk to real people. As much as we are talking to each other via screen right now, hopefully, after Covid sees more people and talks to people in real life now. Those girls are super useful, which might not seem useful because I remember taking on part-time jobs while last I was at University. I can tell you I hated talking to customers first; I just hated being that one person making small talk. I really disliked it, but it really had helped me build my confidence cause I was quite introverted when I started University. When I ended University, I was way more confident just talking to like a stranger or person talking about my work, even during presentations. These soft skills are beneficial when it comes to interviews, and exactly I had the same thing when I started at the University of Max. I then started a blog. We invite events and parties and stuff where we don't know anyone, but this week in the alcohol, help me talk, listen, and talk to people. And in fact, in University, I used to take a Starbucks Cup with JD and coconut beforehand. We get drunk and tipsy. Before I did a presentation, to have the confidence to do it an actually. Where did you work? What time in Guinea? Every time I was a sales associate, if you guys have outdent a sales associate, you have to sell the product, so you have to be really good at milking the product index. Talking to people, talking to strangers who aren't actually interested and trying to make them believe in a product. So that was. That actually really helped me talking about my work, and it really helps me, before when I pitch ideas, cause you to have to sell your idea, for example. I don't know as the creative director or a client, for example. So these skills are super helpful for that. Yeah, I I actually worked on our Mother O'clock's within a Mothercare. Measuring little tiny kids feet, and then I don't have the enthusiasm to deal with that. I think I lost it about 8 months. And then I just stopped by a long time. 

Defining a contemplator. Knowing what you're going to post and being consistent with it. I don't think, honestly, the great thing of making a great look super pretty thing that matters anymore as controversial. Yeah, 2015. When I joined IGI care about that crap now, I don't think people go and profiles like, oh, this greatest, so dope in this so tight. I think some storeys were trying to move away from the OGA curated thing. I hate it the most when people do those grid takeovers with like 8 photos that merge together. They look really pretty together. But you when your ***** individually you see afoot. Why is there food? Actually, that's my friend FJ. He still does the great thing. Posting entries. alright so similar way this next question is more for people who are 

Why are visual competitive captions like the image or video compared to the captions underneath? So from my roller idea was focused on advertisers and brands. We did many eye-tracking studies where people's eyes actually go in the visual first, not the caption, right? Yeah. So in visual 1st and then captions. Accounting says. Game over. Yeah, maybe the ones that you talking about, yeah? Over is that the editor? Yeah, I've just posted in over Mojo. Amazing. Thank you for that. Now this one is the next question is about portfolios so. When it comes to putting together a strong portfolio, do you have any ideas or thoughts on what can make it stand out? Yeah, quality over quantity. When you are hiring designers and artists for projects and getting sending many portfolios, you have limited time. No one has time to dig through 25 different projects. I would carefully curate. The work you're most proud of, and representative of the type of work you want to do, will be going on in the future. Yeah, like, how do you do it on your portfolio? I would say when I first started, I did it really bad. I tried to include every single project that I did at University, for example, Cos I wanted to show the breadth of everything, but not all my projects were the best, if that makes sense. Or word a high quality. So that's something that I've learned. I think, probably choosing free to five of your strongest projects. That show what you want to do or show what you can do, and then maybe have that one project that shows like a different side of you that if you have an interest or hobby and something else so that one projects like the wildcard for example. So that's what I would like to mention. 

 Knowing what you're going to post and being consistent with it. I don't think, honestly, the great thing of making a great look super pretty thing that matters anymore as controversial. Yeah, 2015. When I joined IGI care about that crap now, I don't think people go, and profiles like this greatest, so dope in this so tight. I think some storeys were trying to move away from the OGA curated thing. I hate it the most when people do those grid takeovers with like 8 photos that merge together. They look really pretty together.

https://www.instagram.com/p/CIQfDZcHcXu/ 

In terms of reaching out to studios, I have decided to not start just yet, but I believe if I am to showcase the things I like in a promotional cover letter type thing would be fun. I would do it by utilising a self-made type either as a stamp pack or something similar as I do like my traditional printing methióds even though I have not done that this year. I also feel like I could do a packaging idea or a self-made commercial product design, all dependant on the studio.