final outcome grans

 I finalised the grans packaging design today, as I just need to stop thinking too much about it. I think that turned out quite well then. All honesty, I believe it would work in a supermarket environment. They would stand out from the others, it is type heavy, as that is my "speciality", and my illustration wasn't to the level I want. It was a look at other things, so it didn’t turn out quite right.

 Rather than focusing on one current consumer, I decided to focus on broadening their horizons and appealing to a more mature audience than they currently are as they are both marketed and selling for a lower price than most others. This rebrand is not severely aiming for that as that would alienate current consumers.  I still, this rebrand would allow more people to look at them on the shelves. It’s less about blending in on the shelf back home. There was some doubt because there are some atrocious designs alongside them, and anything would be an improvement as it’s also not stolen from anything. It’s not 30 years old, although nothing has really said how old the last round was, which makes me think that it’s been since they started selling sodas. 

This start of a redesign of the whole brand could be quite interesting. Rebranding all the sodas so that they are all typeface heavy would allow new consumers to see them. This is possible to have some illustration based, but I think an illustrative typography approach would allow all the sodas to have a personality and stand out.

I have utilised the white colour for the siesta soda as the white colour won’t attract heat as a black colour would. This colour does the work really well for the labels as the really bright orange nearly red colour as it is quite difficult to work with. Utilising a simple design allowing for the text to be sliced up and force you to take a small break, even in just reading. It references the idea of a siesta really quite nice and light, and in the bottle design, it would allow for orange colour as well, but in this cancellation, it would have it be a quite fun showcasing of the colour when you pour it out. In terms of the tropo soda, I have decided to embrace the Bright green colour into the design making the metal can same shade of soda the showcase it and make the type stand out a lot more if it was a bottle design, it would be a white label with the white bits on the can be in green or just looking into the soda. Hence, it turns green because of the sword behind it. The can is inspired by late 70s early 80s designs as that was the time that it was mostly silver before it came back in the late thousands referencing the history of it rather than replicating that Albrandt will allow for new uses but referencing the old style would still not alienate the old ones it might even have people think I’m okay are used to drink that when I was a child and pick it up, therefore, creating possibly new loyal customers.