development

 The initial issue was to find a name for the website throughout some word associations I settled on freely. This meaning that it is a free space to learn and explores and ska questions.  This is also the name that my peer group really liked, so I moved along with it. After that, it was a matter of finding the logo. Finding something believable, women scented, and somewhat interesting was quite difficult, as many of them were too much.

 As you see on the left side, I, therefore, went back to the theory of what typeface is the most believable through my cop research that is a serif typeface. To make it more fun, I outlined it, as this also allowed for more space. This would also allow the brand to be a lot more easily recognisable because it’s not a treatment of logotype that you often see.

 I also toggle the type so that it was interlocked this showcasing a sense of community and bringing together all kinds of people, which is part of the aim of this website. 

After that, I started working on the kind of typeface to have for the body text. I settled for a sans serif typeface that is easily legible and easy to read for a dyslexic person. For subheadings are utilise a serif typeface in the same base type as the logo. This is to create a sense of consistency across. Since this is not outlined, they don’t look the same, and it allows for a reference but not a complete copy of what is already there initially.

 I started designing the layout of my initial ideas to see what works best and decided to combine some of my initial ideas for the main page to inform all the other pages. I decided on a right side column for the menu on the main page, and having that about information pages are on the top bar with a logo allows for more space along the top bar within the process. I want to make it a collaborative brief. Still, none of my illustration friends wanted to do it, and I reached out into our Facebook group, no one replied, so I made illustrations myself. All that is on the blog. 

I started with one person but for the front page but moved on to 3 to showcase diversity. Within it, the colour palette is what I got from the randomiser. So which also links quite well because yellowy-orange tones create a sense of ease, and a lot of people associate pinky with women, so having the pink and beige base colour would create a sense of comfort and a sense of belonging for a lot of females, without it being fully pink. I reached out to many women with issues, and I got them to write some short notes on how they have experienced their conditions or issues. I’ve got a really long one, so I decided to design that page as one of the main ones. Throughout my process, I decided to lean into the concept that that uses the website usually keeps most of the attention to the left side of the screen with reading. I moved from a right side aligned text into columns into the left side of light in one column to make it less cluttered. More cohesive throughout my quotes, they also really liked it, and it was minimal negative feedback, which makes it quite difficult to work when you are not around people.