current branding

 beer 

As you can see, the Beer branding is quite consistent, not necessarily cohesive, but compared to what they are, they all suit the type of beer clear. They have an “outside” beer at The house this summer—energy to it. And just showcases that this is the Bay you should drink when you're outside hanging with your mates. they well thought out that is the main thing. They have some bar interested, but it also appealed to the type of person that would buy. They utilise some illustrations, but they also have some quite type of heavy packaging, which works quite well for them.  their marketing photos are also very interesting and dynamic 

soda

Even though sodas been part of their brand from nearly the start, it's a kind of forgotten part of the branding in terms that there is no are advertising for it at all, and labels are questionable. Some of them are ugly, but in not in a level of nice, ugly. I think there are two ways to go about this. When I'm doing these labels. Is to go so ugly that it's kind of cool, something retro and something simple and clean as sodas that I'm going to redo. Have quite a personality to them. Tropo For example, is this really gross bright green? Fruity drink. Kids are drawn to so doing something that's kind of fun, maybe a bit ugly would suit that really well. Siesta summer drink that would. Do you well with something kind of funny and playful? Maybe not ugly, nice, but like a clean, fun situation. the other two that I'm going to focus on are the ones that need the most help, in my opinion, on my dabble with the champ. As I feel like it should have a retro feel to it as it is reminiscent of the oldest soda of theirs the cola box and bottle is the only ones that I would say are well designed, but even they have some room for improvement.