Current logo it's not necessarily bad my issue with it it's that you would have no idea that it was a plumber. I want to use sans serif typeface I'm using blue that was my main idea but I wanted to reference plumbing.
This initial the idea for the logo was about connecting some of the words so I just about connecting the ø has the line just go in centre nothing it can be connect to a lot of things initial idea was to just connected to the r’s. and I really like that idea.
I also tester out just playing with the Canning over the words but it looks a bit weird it looks cramped when it's closer.
as most practical companies want to have as at the back of it I wanted to play around with it and make it a bit more fun so I did the same treatment as on the initial idea addition to a more refined version of the ø connection. so it all aligns into a square what is kind nice but a bit heavy and the contrast of the different sizes aren't big enough to make an impact. this is a simpler idea as it's just one line referencing their current one.
have to do something in between I decide to go for this in the end as it connects the two words while still showcasing that it's not one heavy block of text.
I also lighten up the colours as the bright blue is a bit off-putting but using blue make sense in a plumbing logo.
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