IT

There is this computer and IT store in my parents hometown that's slightly off-putting visual image.  they have great reviews of the customer service but the location that the place in doesn't appear speed but as is and the branding is very loud for where its place but it's not in a good appealing way. 

How to use a typeface that was referencing the it and computer  so  using a monotype typeface.  is the obvious choice references to the service whilst being legible.

other way to add more interest to the I decided to try using underlinesfor them. I see how a different layout would be I tested just stacking them but it looks weird.  the name itself is kind of awkward as the å  the can't be used online as it's in a  Norwegian letter.  and data isn't actually needed for the brand if they had a clearer logo.   so I  played around  with a couple of different typefaces and making it italic and separating the data  to see what would happen to the brand. 

using the underlines in different ways I really quite like the top one there. having it on a different level number 2 is also quite interesting.  

I tested it out without the line in between the så and lett  I don't like it I prefer it with it I'm going to go with that. 

 different shades of blue as I picked a colour representative of what they already have but just calm down a bit instead of using the clear RGB blue  The baby blue is a bit too bland  and the dark one is a bit depressing  so I decided on just a slightly muted version of the RGB blue.