design board rough text

Rationale

This brief aims to achieve a wide range of brand personalities for various businesses that have either contacted me or are in severe need of a rebrand. This is focusing on refining their visual language and hone in on what they are aiming to do.

Change of branding, as many people can get put off by drastic redesign, the outcomes have been focused on refining what is already there unless it was not savable to appeal to the current consumer whilst expanding the appeal to others. 

Research 

research 

The font used in a brand is a reflection of the consumer. Using the right typography, you can bring in the right consumers for the brand because they will feel at home. They will recognise themselves and want to belong in that brand. When you buy into a brand, you buy a lifestyle you either have or aspire to be like. You’re joining a group of people whether you know it or not. And that loyalty can be altered if a brand changes the logo as you might not fit in anymore.

Sans serif is used by many brands that want to portray a straightforward, simple, and no-nonsense attitude. When it comes to typography in logo design, sans serif solutions indicate a sense of honesty and sensibility. Serif typefaces in logos are the most traditional font option. Serif fonts promote feelings of class and heritage. 

As the concept is to base the design on the brand’s current design, initial ideas are quite close to the current designs of the logos. As well as referencing the things that they do that as a link in between them needs to be quite direct to not alienate current costings for the research I have been more so I wanted to what they do so looking into how pipes connect for the plumbing brand, or for different ways people have branded companies like this before. As They are not a high priority in terms of design but are every needed, they are not a designers dream project either, but that should not deter people from having a bit of fun with them, whilst keeping it kind of simple but appealing to consumer. It is quite key as the other ones that we are aiming at looking into the target audiences most of them are of an older audience, so keeping it simple and embracing some of the gimmicks used within logo design for these brands. But refining it for the as having it abe all gimmick can be very off-putting. Also, taking into account where these brands are located is in small villages and towns in Norway, from knowing the audience, they would not take well to an overly designed logo. 

The local other businesses rely on big obnoxious type, therefore allowing space for more refined designs. As the concept is based on the brand's current design, initial ideas are quite close to the current designs of the logos. Referencing the things they do that link in between them needs to be quite direct to not alienate current customers. For the research, I have been more so I wanted to what they do, so looking into how pipes connect for the plumbing brand or different ways people have branded companies like this before. As They are not a high priority in terms of design but are every needed, they are not a designers dream project either, but that should not deter people from having a bit of fun with them, whilst keeping it kind of simple but appealing to consumer. It is quite key as the other ones that we are aiming at looking into the target audiences most of them are of an older audience, so keeping it simple and embracing some of the gimmicks used within logo design for these brands. But refining it for the as having it abe all gimmick can be very off-putting. Also, taking into account where these brands are located is in small villages and towns in Norway, from knowing the audience, they would not take well to an overly designed logo. 

As these are one-day briefs each, there is limited and out of development and initial ideas.

initial ideas 

I have decided to reference the current logo in all of the new designs in one way or another. As to limit the expectations, I Asked to limit the expectations of the one day brief.

This first company is a carpenter and building company. They have already a hammer as the logo. It’s done in quite a weird way. I believe implementing it into a cliff itself without overlaying the hammer would be more visually appealing so, therefore, removing the outline of the tea and the capital letter and quite possibly be merging it a bit closer together as to remove any confusion it might lead to the colourways Orsage to be changing from this brown and yellow to just a black and yellow as it is more cohesive and legible as the brown colour can be difficult to read according to people I know that I’ve been working with this company.

This initial logo was really quite simple. It’s just some serif typeface. I believe connecting the letters would be quite interesting as that references the pipes because this is a plumbing shop and service either making the connections texted like they are in real life but more probably making it really simple as the current logo is utilising sounds serious as there is a sense of straight to the point and trustworthy and this of this brand.

This is the music shop, as you might tell with the notes all over it with the overlay of the notes. It’s disruptive, so I believe stripping it down and simplifying either having the notes or the note bars would be more acceptable. Possibly implementing the notes into the letters, but I think I’ll be too gimmicky. My favourite of the initial ideas of this is just the lines after the music part of the writing, as this allows for space whilst referencing what kind of shop it is.

This is an electrician. They supply electronics throughout the whole city. You wouldn’t believe that from looking at the logo. I like the typeface used as it’s quite simple. It’s a sensor. If it’s quite a thick one, I think referencing the wires would be quite interested in the thin typeface and making it more of a slimline to the text overall, making it a bit lighter.

This brand is a knitting shop they have utilised a typeface that reminds me of comic sense but what I really like in this logo is the ball of yarn, so I have done an idea of using the boulevard as the dot of the eye, which I quite like or possibly having it in one consecutive line like it’s laid down with the Yarn.

The Sun logo is a camping site. I like the idea of utilising the Sun, but I don’t think it’s optimised. It looks like something put together in Word. Therefore, the new updated one would take a more abstract idea of the Sun in terms of showcasing the race out of some part of the logo, possibly doing a sunset because they get beautiful sunsets there but also they get sun most throughout the day so just use the full sun would be quite nice.

This brief is an IT company. The logo says nothing of that except that this data I think referencing coding would be quite interesting as that’s part of what they do. They also fix computers what I’ve put as my ideas are removing most of it but keeping the thin line around the så lett as it’s the most interesting part to me but rather doing is an underscore possibly for the logo needs to work online. I don’t think that this one does as well.

This is a hairdresser named Alakrøll, the Norwegian word for the @ symbol, so their current look is like that. It doesn’t make sense with the rest of the typeface. I, therefore, think doing something similar to the previous one but embracing the curl part of it would be really quite cool.

This brand is a

ThisAs the brown colour can be difficult to read according to people I saw brown kill it can be difficult to read according to 

Brand, I decided to embrace the hammer. This way, it has more of a visual appeal. 

Implementing the sun from the camping site into a more abstract sun would allow for lots of different branding opportunities as this sun shape can be applied to many different things such as fav icons that is something I’ve kept in mind is that all of these brands would have to have an icon for websites or their social media presence.

development 

The carpenter brand I did two texts, one incorporating a stocking design as the connections made this really nice sweeping shape. Still, I didn’t refer to the previous logo all that well except that it was a Santa serif typeface. I, therefore, tried implementing and outlined a hammerhead and put it on the T initially made it quite short by elongated it for the As to limit the expectations of this brand is aThisAs the brown colour can be difficult to read according to people I saw brown kill it can be difficult to read according toFinal logo I decide to strip it all back and just have the name of the company rather than adding what they do because I think it is counter-productive as the T is the head of a hammer.

I made these additions to the logo for the plumber. I really like the connection of the ø As I could implement the way that pipes connect into this part, I also made the AS into a similar kind of shape. I tried stuck in it, but I didn’t end up going with either of these at the end of the day. They were just developments to see what would work best in terms of the layout of the logo.

For the music shop, I started with stripping it all back. I found this surf typeface, which showcases its heritage as it’s one of the oldest ones in the city, but it was quite naked. It didn’t showcase the company's story, so I added the bars as that allowed it to link without it being too obvious.

I decide to go against the current design of the electrician as I didn’t think that, well, are you shall I is the sunset of typeface yet again. Still, I played around with lightning bolts and overlapping them and make them into letters asked to see what would work the best at the end of it; I decided to go for the fact that simpler is better. You can see the final one on the next slide.

I looked up a couple of different typefaces used in local knitting shops. They are quite varied, so I decided to have a bit of fun with it and playing around with the idea of a bully doesn’t say redesigned that to make it simpler as well as finding this typeface that represented the brand quite well as its kind of homely and soft as the name is knitting arch I decided to do an arch for the logo as it would also look really nice over the opening of the shops.

I played around with different types of beans for the Sun and connected it just playing around seeing how it works. I came to town to the fact that I preferred around the G as I use a typeface that was really geometric as I would love for a round circle in the middle for the G

I’ve had a couple of typefaces that was the nice monotype that would feel stable for the brand. I really quite like the top one, and I think that’s gonna be fun and one way of doing it with The lines and stacking them on top of each other I have decided to go with it to the separation of lines as the name in itself is kinder to separate things.

I didn’t have an at that I really liked, so I made my own using the age of the typeface and creating an even Kells out of that at ours that we create a fun whilst being visually consistent with the typeface would be more believable.

Since I am emailing all the companies with my suggestions or saying that I suggest a logotype problem that could be the facility for eight, I’m not sure yet.

final outcome 

The final outcome is quite straightforward the carpentry brand is simply just the tea and playing I also made a fav icon combining the two capital letters

The brand is somewhat combining the two development ideas and connecting the NR are asked to create a holistic brand logo for them.

For the final Music logo, I combined the two colours of the original logo as well as adding the AS as that is part of the name of the brand quite simple and straight to the point

For the electrician round I decided to go all out with the thin line but not having it as the capital letters I have made a favicon using initials. And overall lining up the text with the icon.

The knitting shop brief was quite short as that was the day I was flying back to the UK. The overall arched and simplicity of the logo makes it appealing to most people and has a homely feel I asked some of my mums friends and they all really liked it. 

This was the logo I like the least from the start I feel like the outcome of that is quite successful as it references the original whilst branching out at the same time which is what I’m aiming for with all these

Straightforward logo not all monotype typefaces would work well for a logo but this one does.  

Colour choices across-the-board seems more applicable to the brands as of now relating to colour theory that is

Combining it so that it’s one cohesive curl and it also having different amounts of curliness to it allows for longer to look less like a salon that only does curly hair but just a hair

I didn’t go quite to plan but I think it’s quite cute it was led to a couple of the others being a bit Halfast, to be honest, because I was stressing with going back in testing.

I am not happy with this brief outcome. I don’t feel like it’s finished, and yes, I’m aware it was a week-long brief, but there’s just something about it. It seems like it’s missing something.  I feel like there wasn’t enough research done. I don’t feel like as I didn't develop much on it. It was challenging to make the design boards as it’s essentially combining 8 briefs into one design board set.  

In the end, I think that the different elements of the appeal to the different audiences of the most of them are in a sans serif typeface that is partly because all these businesses are based in Norway. A clean design is appreciated more here. This also makes the times that other typeface families are used more impactful. Most of the research was observational because my time at home got prolonged. so it’s quite difficult to capture