typefaces reasoning

I quite like this typeface and I if I this typeface as it is such a simple one and it discreetly references sustainability in the minimal look to it there's no messing about with it which I quite like. And the use of it sparingly throughout the project doesn't determine the consumer as it is still such a simple typeface there is no disconnect really between that and the coding typeface.  ASDA angles of the all caps code typeface have a similar angle to us this all caps typefaces have.

I wanted to make this typeface and do a personality-based Futura essentially that would go with the typeface above ended up making was too thick to work with the other typeface. And I put together they all look off; it doesn't work together. I should have thought of that  I feel kind of dumb because of it, to be honest, it shouldn’t be a thing that I do have this point, but what happens happens. The idea of this was to use a simple geometric sans serif to tie together all the elements from the essay, but as I was going for a simplistic design. Using the typeface inspired by code typeface only made more sense As it had a more conception least wrong idea to the type of brand that I was making. 

The typeface Is meant to present the transparency that the brand is aiming to have with this new 2025 rebrand. Because we live in a digital age, the use of an online typeface makes sense for the brief as the people that advertisers are targeting have full knowledge of how the online sphere work. But this is an unconventional way of marketing a sustainable brand but the point of that it's going to stand out from all the other sustainable brands it's not going to look like anything else, whilst using white space to appeal to the audience. To appeal to this new thinking audience that socially conscious consumers are they are more likely to see when a brand is rebranded when it's quite different from what I used to be. Which showcasing their ethical changes that mango has gone through, it would appeal to them, and it also is promoted so outragedly quite possibly. That is dependent on people caring,  and if not, the branding would likely appeal to them. If they were to stumble upon it, they are likely to take a liking to as it talks about a social issue. That is the key demographic for this brand then so the idea is to get a hold of them. With the use of online marketing such an Instagram they would be no issue to find the right consumers, and they are more likely to spreads knowledge about a rebrand such as this as it is now sustainable. Doing public posters to find random passerby is that might like the idea of a big sustainable brand. 

I was really quite happy with this typeface but I think realistically it's too to busy to be actually used in this context as a concept is to have it clean and neat it's not doable typeface it could be used for something else at some point but this one it's a no go.