Torolf Stenersen

This brief aims to achieve a wide range of brand personalities for various businesses that have either contacted me or are in severe need of a rebrand. This is focusing on refining their visual language and hone in on what they are aiming to do.

According to the study about the change of branding, as many people can get put off by drastic redesign, the outcomes have been focused on refining what is already there unless it was a savable us to appeal to the current consumer.

I started this brief wanting to improve on this carpenter logo in my hometown as the cars are horrendous and drive all around with brown and yellow branding on them.  I decided to take elements from the current logo as it is just a logo a day brief.  To reference the idea of product or service relating to the logo, I discussed in my dissertation but needs to be stable and robust. The Showcase the ability of the company as the logo should represent what type of service they supply. 

The idea is to simplify and streamline the current logo and improve the colours they use.

Initially, I wanted to connect the two t’s in the two names. But the end result of it seems a bit forced. I also tried to remove the stem of the lowercase t, But it then just look like an l. 

I tried a thinner typeface to allow a bit more space whilst kerning it tightly and making the letter fit onto one another.  the tight kern is used to represent the stability you'd want from your carpenter. 

as the idea was to take inspiration from the current one 

too orange 

Similar to the original but nicer and more approachable. 

A favicon and an Instagram logo if they want one also possible for Facebook.