project statement

 In terms Ethical considerations for this project,  there aren't that many main issue is that the photos aren't mine I don't find that ethically right.  In a real life situation the graphic designer wouldn't  be the photographer I feel less bad about it. Since it isnt my photos I'd have to disclose that they are not my photos if I were to published it anywhere, but the rebrand is not actully happening so thehre should not be an. There are no other ethical issues with it as it's just a rebrand.  

The essay  several parts of creating brand loyalty the issue of that is that it's difficult to create something that is a garenteed to achive that as the essay also states. Brand loyalty is created over time and only time can tell if this would work.The outcome that sees the most doable for a fashion brand is to be consistent as stated in the essay.  as the use of consistent design representing the key reason for the rebrand create a tone of voice and therefore personality which can appeal to a consumer that can I generally to brand  loyalty.  The essay isn't the best written piece ever I am aware and I don't think it's unique either.  the practical could have issues in that it's not that legible from very far away in terms of online news I think it's more effective it also relates more to online than print.