Layout- Website

Website 

I felt like there was a need to make a monkey brand identity there for showcasing the different elements such as advertisement and a website to see how the consistency relating to my essay would work in practice. What's the first trials with the old logo before I changed it.  videos of third left align menu as I thought it was too clunky with the logo and the menu underneath a food I have kept the scattered photo look for this website as to showcase the connection between this and the advertisement that  Showcases a lot of whitespaces. the circles with the arrows you asked to continue the consistency of the advertisement as this rebrand are all about the sustainability and the arrow showcase the reduce reuse recycle.  the same banner that is across the other advertisements it would be animated on the website The  100% sustainable but I would also be spinning as to showcase than the Ethos and to a commitment to the cause, that will likely lead to no support for the grand period as research shows I can't remember exactly where.

logo change 

Why do slow go it doesn't look quite right with the left align menu it doesn't have the area sustainable feel that I'd want from the Brand and rebrand of it.  it

I also has to make some minimalistisk icons for the profile, wishlist and shopping bag  the angles og all of them are related back to the logo as it is curved but the look of it is angular. 

I was wanting to have a way to showcase the different colours that the products coming on the browsing page of the item came up with three possibilities. the initial one if the one that I'm drawn to most as it's space out and airy and replicating the advertisements in  that is laid out a similar way to how the logo is placed on the image for the advertisements.  will the careless I've just screenshotted parts of the garments you get the texture of it as well as the colour of it that's what's lacking from a lot of clothing at shops is that you can't see what type of colour is if it's  no straight or texted or patterned I would want to know. 

no I'm not quite sure about this way of doing it as it doesn't really like the rest of the design and it seems a bit too cluttered to it I have decided to have the title of the item and the price and two different lines  as to allow for a bit more space between the two and also to fit in the  colours if need be. 

type one of the same version as first one but I don't like it

 I asked my peers about what they preferred and they said to go with the first one so I'll do that as it links to the Brand and it looks the best in my opinion. 

 

I was testing out one of the  typefaces that I've made  for the logo initially,  I'm not quite sure if it fits as a brand but it does seem right to have some sort of text as to draw the focus into the sustainable journey on the website.  they didn't point out the typeface on this one but I use the same typeface in one of the advertisements and they didn't like it so I can't use it one place and that the other as this one couldn't be the coding typeface as the typeface doesn't work when it's big. 

 about another typeface that I based my arrows on and I quite like it I think the simplicity of the typeface suits it and it's different enough from the other types that have used whilst it's still linked as it has the sort of edge to it with its missing or I don't remember it the lines of the age and it's not quite completed.  I also got feedback to try and change the arrows to something more pointed and I do very much still have the angle of the typeface that I'm basing it on but it seems we need that and I'm going to go with that for the rest of it.  I also wanted to add a bit more context to the front of the website so I added the items that are used at the bottom of the screen such as an email subscriber list information and also some information about the sustainability that would be across most of the pages

I was doing if he about the menu because I feel like it's too cluttered where it is  so I did a fair few tests and they are below no they seem excessive but I think it's needed.

left aligned don't like it works with your logo too tight I want to space. 

try to make it smaller doesn't work

I tried to make it tighter on on the right side but it seems off balance even though I tried to make it so that the image had space but the text on the advertisements also overlap it's not really a necessity for the cohesive look of the design. 

That went across all of it and was sent in line and I kind of like it it's kind of funky it's just slightly too tight in between the words for me at the minute I want more space in between the words. 

ascended one I don't like this one as the g makes it seem clumpy and weird I feel like it puts the site imbalanced especially with the reduce reuse recycle old thing as it seems a very much heavy on the right side of the page. 

this is not it's not natural to have a logo on the right side for me and I don't want to that  in a way it makes more sense but I don't think as a consumer you'd be able to manoeuvre it that quickly as you would want from consumer website. 

this was kinda fun I like it I like that is spread out it seems  lighter and replicates the style of the banner it's more cohesive.  I'm going to go with this one as the balance of the website seems good to me the letter of image and type suits the style.  in every website all the the text would be clickable leading to an information page about what they say I the recycling and reducing and what you can do or what mango did to become sustainable.  the band would always be there in my opinion but the  the other text could be in to change if there's something special going on I am not a massive fan personally of websites doing a full revamp of every season I don't think I should go all black Black Friday as it makes it very dark and difficult to manoeuvre for me personally as well I take some back is more difficult to read as someone with dyslexia. 

 I wanted to Showcase how the website was Showcase a single item I want it to replicate the style of imagery from the rest of the website here but still having the imagery and description there are obviously changed the way the  menus so it's less cluttered 

I added a filter Batman that you can click and you get a little money on I kept it minimal as to not deter from everything else going on as it can seem slightly cluttered but the lack of grid folders makes it bit more fluid and bit more natural to meet and also the feedback I've got the most that they thought it was fun in different that's kind of what I'm aiming for this brand.  average style of branding would be too simple as the clothing they’re so simple that you don't necessarily need a grid to simplify them they are easy and clean there's no need to make a regime for them.

The auntie bag pattern in yellow I found it a bit tacky so I changed that he also put the buttons above the image just partially as all the product images are on a grey background it's not going to be an issue in terms of seeing the buttons ever. it also works better in terms of associating it with the rest of the website and branding as a whole.  I also move the photos around to make more space and I quite like you just the diagonal line for it it'd be doable for whatever products it's meant for that I'm just made the one layout as it would be an unnecessary to tell every item that they have the photos are somewhat similar to what they take it some   samples and some close-ups of the product.

I added a slight change that I moved the yellow bathroom underneath the logo to Showcase which part of the website you are on if you want to go back to mango it would move back to the logo. 

if you click the photo you just get a simple photo and you'd click through and there's an excess it's just simple impossible to do wrong you can still see the website below so we click anywhere on the top of bottom you go back.