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 initially, I was working with this pattern that I made for the other logotype

before I moved on to a different style of marketing.   but it looks like it's attacking

the model, so that's not going to be it.

 

that can be used instead of a background for the photos,I but I heat it so just let

that be really after I cut it out

i wanted to try a thing where I make out the garment in question,

and I thought why not see how the mango colours looked bad that how it looked. 

it is somewhat funky with the floating jacket as a concept of a

marketing campaign it might be interesting but not for the full rebrand

as I think it would be too niche as a full concept. 

off-centred look even cooler in a way as you cant see the little lines around the model. 

just had another one with the 3D don't like it moved on. 

I tested this type thing without really designing it just to see if id wants to

do something all type, but as my essay stated you can’t just make a brand

using type expressly when the company in question is a clothing companlso,

Also the colours were all wrong, and the typeface that I made did not suit it. 

I played around a bit with the image and thought theos placement was quite cool

and allowed for lots of white space and didn’t resemble a polaroid or anything like

that. the placement can be played around with more But the use of the logo in the

bottom right corner see you'll be able to see the whole advertisement from a

consumer  point of view.  with a banner going across it will create interest in the

grand and I think the  typeface works quite nicely

I'm not sure about this typeface and also I don't think I like the placement

of it as it is now I feel like the all capsis a bit shouty for an advertisement

poster and wanted to be a bit calmer  us to represent the sustainable

approach that a bit of a slow approach stainable overtime and taking your

time to read an advertisement is not a bad thing and it open white space

will allow the consumer to see it as it stands out it's not a full bleed photo

it's quite calm even with the animations it will be quite calm. 

I played around with some colours for the poster and I don't think picking the

colour out of the clothing is a doable thing. It needs to be consistent and

therefore picking one colour maybe per season or per year is the better

option this way the products would represent a year or season. 

 

The smaller typeface is quite effective in this advertisement

as it makes the reader focus on the text if you were to notice it.

overlapping the banner with the spinning circle is probably not the best

idea as it would be too crowded very small photo it's just ever too small

for the advertisement in my opinion it doesn't  showcase the stainable

that  they are starting to make. 

 I suppose around with different coloured circles I like  the idea to

have to in order to balance out  that are  advertisement. the overlap

of the type of payment is quite intriguing at the bottom it's also simple

way for everything to trace a personality using the type.  the photos

on beige Grey back so the type on top of it would not make any issue

for the advertisement or any other visual

 

making one of the circles quite a bit smaller it's more effective in terms of

creating contrast with advertisement and making it more visually appealing

the placement of the banner overlapping the circle compared to lower down

also works better. 

I tested the geometric sans serif typeface that I made and it looks a bit off I showed

it to a couple of people and little might be the same  typeface as the banner and if

people can just assume that in might just be the same  typeface. 

 the yellow tint seems fake and it doesn't seem that sorry and in terms of using it across

all platforms most of the photos are taken on the grey background.  would be such a

contrast between the warm yellow colour and the cold grey colour.  I tried to come to

the phone so I suggested in my crick and also did send pic tracing paper overlays first

but it looks horrible it looks and it's not the effect that the brand would need. 

 

 in order to create  more interests in the background at the suggest that in my I

tried to put the pasta that are made for the previous logo go on this post that but

it just looks horriblemore. 

 the following  once just bunch of tests to see how it would look  using different

colours typefaces and tests of background.

 

I tried to use on the slogan text but it just seems off.

the photo looks way better when it's not  printed

and crumpled up. 

In my trip deals has suggested trainer used colours are testable as well

I kind of like the colours but I don't think it works for the brand

I've kind of just reverted back to one of the initial ideas for the advertisement

that it is effective it's clean a simple the lack of elements create the elements

the only thing that I gonna change is changing the arrows into pointed ones and

then I think it's going to be done. as it is a concept  that can be translated across

everything it's doable and quick to to make every product work.

The banner has a smaller type the logo is overlaps at the bottom of the corner that

would go across all different medias.  the arrows are  appointed and relates to the

point of the arches in the logotype.  the banner will be animated  and the smaller

text showcasing the simple type will most likely work. Relates most sustainable aspect

of the design and therefore the posters to be mainly white along with every other item

as well. 

shop front 

i ade this shopfront to see how the logo would work in a real life context.