changes and why

 logotype 

I had changed the logo as it doesn’t work with the rest of the design as a whole the idea When I place the previous logo into the the concert that are made for the posters it looks all kinds of off to make it round and need to speak with Yusuf so, therefore, the logo can be that so I went back to my initial ideas and chose this new one. It’s angular and fun, and it represents all the things that I need a logo for one might not have as well I was just happy to improve on it. Start changed, and I made it a lot better, in my opinion, I asked several people, and they all said she's the one with the new logo instead of the old one when I asked them out of two posters which one that preferred. 

the code typeface 

The test with the different typefaces and I ask people which on the preferred the set of the same time I asked him about the logo but I just didn't change one of the other or each posted, so they were the same. And they all said to use the coding typeface as it was the most to them made it more appealing to people or someone in their target audience I will trust their opinion, and I do also agree, so that works out quite nicely.

colour

 I experimented with coloured backgrounds and Browns to replicate the outfits, but at the end of the day, I wanted to be cohesive as that is a critical element of a brand. So I'm going with a yellow as it Showcases this bright future but since it's muted it also represents Mangoes fashion.

 

in terms of the essay i got my sister to proof read it as I'm dyslexic and i find it really difficult