design boards

 It was commissioned this briefly as she required a logo, and she wants me to make it. It’s quite straightforward, and the changes for her photography style is quite quirky without putting her off it. The key part of the process was to make it custom, as this would allow her brand to stand out from others. At the end of the day, with this live brief, the key part was to make her happy the with outcome whilst not put aside my creativity, but I was listening to the feedback as that is one of the key parts in a live brief.

The research is mainly based around visuals along the lines of what I thought she would like a couple of Instagram designs that looked quite appealing, quirky personality kind of feminine in that they are rounded and smooth sheet and a bit elegant apart. Utilising this and the design would create a sense of trust whilst it is somewhat playful within it.

This IKEA catalogue from 1988 appealed to me as the visuals on the catalogue reference her photography contemporary, but she did not like the serif typeface, which I think is fair. I’ve sent her a couple of the others, and she really quite like the ones that connected, not so much the more complicated one she wanted to be somewhat simple whilst being unique at the same time. 

To create a visually appealing typeface, it’s quite important to keep in mind the shapes of the letters.  Typeface obviously originates from handwriting and are therefore directly related to writing tools. Understanding how they work will make it easier to create a balanced typeface. If you have a good skeleton of letters, you can create many variations depending on what medium you work with. It’s important for consistency, so all the lesser anatomy is consistent across all the glyphs. If there is lettuce that stands out, they will be all that you see in a logo. This is less important depending on what you’re after if you want a key part of the name to stand out could be more beneficial, according to Thames and Hudson, When you make a handwritten font. However, the type you can also specify exactly what you want from can toggle any part of it to fit perfectly.

As she asked for a typeface logo, I wanted to see how I could combine her name into one entity. With using the o as an anchor, but it turned out to look a bit childish. 

Taking inspiration from the first three concepts, I decided to use the P as a starting point for this idea, this alarm for a playful approach while still being somewhat sophisticated.

As a reference to photography, I decided to do a simple type of idea, and I know it’s really cliche and I kind of hate it with a passion. Still, she said that was something she wanted to look at, at least, to do something to showcase concepts for her.

Playing with the idea of connecting the letters, I did a take on Emma old school in that it wouldn’t be calligraphy and keeping the typeface quite simple to reference the playfulness I think would be really quite cool. I think she’d like it. It’s along the lines of what she wanted.

As I have a bit of a simpler approach to the other, elongating the white and creating a space for the Offland to go would be interesting. I’ll test it and see how it goes I’m not sure if I like the look of it in the sketchbook. It’s just my horrible handwriting at the minute, so there’s hope.

Woked about finding some typefaces that had characteristics she was after. They are kinda interesting, but I’m not sure if it works for her. She doesn’t seem like she wanted it to be too rounded lettering. It needs a bit of contrast to have a quirky personality. I played around with the kerning and arching for the three first ones to see if it would make it better or worse. I don’t like how tight the letters on the top right one are. I do want to give her some options as her request was quite broad. 

I went into procreate and start making the typeface from scratch. At first, I was mainly working on how to get the shape is right. to make a custom typeface. 

The first one is really quite plain, and it lacks the sense of playfulness she was after.  Therefore I utilised a variation of the typeface toggling the spacing and allying a more playful approach, similarly using the o as my first initial ideas. It turns out that it’s too crowded, and I don’t want to show her this if she likes it because I don’t think it would work.

I tried making the typeface using lowercase letters as it is a bit more contrast. This way, the P and O can be focal points in the logo. 

I did like it, and so did she, so I combined it with the idea of calligraphy and handmade lettering.  I’m not sure if this is the way to go about it. 

Therefore, I decided to do a simple layout. Still using the reached lines from the glyph. 

Tested out with different styles of it, and interlocking the bars of the f from that p belly would have a purpose. I feel like this typeface is the most unique one, and with other work better, it also has a shape that would work for a watermark on Photos. 

Go a bit more extravagant so that there are three ranges of typefaces for her to pick from. I think it looks really quite cool and I made a The lettering quite appealing the issue is that it’s kind of old school and I don’t think it would suit her. I sent the ideas to her, and she picked a variant of nr.7 and 8. I asked for improvements and changes, and she said she had none to give, so I decided to refine them and send her the files and a suggested type family that would work well for her work and the logo. 

Torolf Stenersen

This brief aims to achieve a wide range of brand personalities for various businesses that have either contacted me or are in severe need of a rebrand. This is focusing on refining their visual language and hone in on what they are aiming to do.

According to the study about the change of branding, as many people can get put off by drastic redesign, the outcomes have been focused on refining what is already there unless it was a savable us to appeal to the current consumer.

I started this brief wanting to improve on this carpenter logo in my hometown as the cars are horrendous and drive all around with brown and yellow branding on them.  I decided to take elements from the current logo as it is just a logo a day brief.  To reference the idea of product or service relating to the logo, I discussed in my dissertation but needs to be stable and robust. The Showcase the ability of the company as the logo should represent what type of service they supply. 

The idea is to simplify and streamline the current logo and improve the colours they use.

Initially, I wanted to connect the two t’s in the two names. But the end result of it seems a bit forced. I also tried to remove the stem of the lowercase t, But it then just look like an l. 

I tried a thinner typeface to allow a bit more space whilst kerning it tightly and making the letter fit onto one another.  the tight kern is used to represent the stability you'd want from your carpenter. 

as the idea was to take inspiration from the current one 

too orange 

Similar to the original but nicer and more approachable. 

A favicon and an Instagram logo if they want one also possible for Facebook. 

 

evaluation

 I feel quite happy with this logo. I wish I could have made it into a bigger brief, but she wasn't after anything else. Couldn't really do much about that. I feel like there's been a fair bit of back and forth in communication, but when I submit my end initial ideas, she Essentially said that she wanted them. Swirly logotype And didn't want any changes of it, so I just cleaned it up, and kind of that was it. I presented it, and that was all that happened. I sat in the file that she got. She paid me. That was it. It was quite a smooth transition. I'm just a bit worried that she didn't like it. I just don't know she didn't give much feedback whatsoever, and it was quite difficult to do all of my own without her. Bing may be sincere. I'm not sure if she was. It's not my problem, but I would like her to be a bit pickier. It might just be me, but. I think the outcome is quite good. I think I would have liked to. Explore different things. If she were to tell me more about what she wanted specifically initially, it is a lot easier. Or some sort of guidelines that are just themes. I do get that, but also like it was quite hard to kind of mind read, and when I asked her about how she wants it, if she wanted a name for a company or just to name and like it was a lot of like little things that she wasn't fully sure about and she asked me about it. I'm like it's a personal choice. I think she's good at what she does. I really do I just I'm used to getting a graphics level of feedback. You can get ripped to shreds. I need to make changes and sort it out, and it becomes the best that you can do. I just found it be like a bit of an oh it's good. Great would move on. It might just be me, to be honest. It's just how I felt about the process of it, I think.

final outcome

I sent her the options of typefaces and asked if any revisions. Any thoughts, anything else you wanted me to try out, but you really fell in love with the idea of the fifth one with the extra swirled. So I did that. Coping with it or nothing is quite cool in a bit different to other photographer lowers I've made before. I think having a bit of range can be quite fun. Also made a bit of money, can't knock that, can I? 

As the percent the low go to Polly, I made just a short deck showcasing how the logo can be used as water Marks and alongside photos depending on what need is needed. I also made a slight outline of what kind of typefaces you could use for headings and body text for a website or other stuff she didn't ask for it, but I figured it might be a good thing to have some direction of it. And she said she liked quite clean lines. I just did a simple sans serif typeface gill sans. 

She said she really liked the logo and overall branding of it, and. Yeah, she just seemed happy with it. She didn't have much feedback on it, which made it quite difficult for a design board. Or an actual live brief, but I think. That as long as she's happy with it that's fine. Especially for this brief is her personal branding. I feel like I gave her a lot of range in what type of visual outcome she could pick as he didn't give me much direction of it. I picked some of the colours from the photos for. The colour of the background in the presentation, and she really liked that.

ideas

 

I decided to do some rough ideas of text placement that I could do with logos. So I could have that in addition to some simpler, just plain type logos. I like the idea of doing something slowly and more intricate. She wanted something feminine that quirky, so maybe the handmade type would be a bit late about it. I'm gonna look up and draw some by hand on my iPad to see how it looks.

I did lots of sketches and renditions of the handmade type and layout, and swirly Connexions of them to see what would work best. I found a couple ones that alike and I talked to the girl that I'm doing them for and she liked the way some of these were going, so I refined to the ones that she liked.

Instagram showcases her work, and it's all quite retro. In a way, and still quite quirky, it's some of them all, like Grandma Chic. Creating a calligraphy inspired logo would be quite interesting with that as it would allow for a more retro feel, but maybe cleaning up or make it like an art deco logo or maybe something straightforward.

She said she wanted a typographic logo, so I have not done any illustration work for it and just played around with my face in different kerning and layouts. 

1. I wanted to play around with the idea of. Pulling everything together in high contrast typeface, so utilising this already made typeface and tightening the turn sick becomes an entity of words. However, you can still see the individual glyphs. The typeface is similar to most of the typeface when you look for feminine, awkward typefaces as it is in high contrast with a. Slim finish, which is. I guess associated with femininity. I'm not sure how I feel about describing The gender of a typeface or logo as its gentle aspire I. Feel us. That is what she was asking for. I don't know how else to put it. The very simple interlocking of her first and last name. Makes it seem quite effortless. I think you might work better if it was closer, kern. I'm not sure if the typeface works all that well in this way. 

2. With this logo, I found this face with rounded shapes as I thought it would appeal to the feminine yet quirky side of her ask for the typographic logo. The rounded letters have a quirky personality to them, as it's not what you see everywhere. It's slightly of paste and it. Works in a way that you might not expect it to. The typeface could also be used as-is or personalised to whatever is needed. I really quite find the d in offland really appealing. In this typeface, as it interestingly rounds off the logo, it kind of gives it a frame. It's also quite a compact logo Without it feeling cluttered or closed in. 

3. This logotype uses the same Layout of nr.2. But you'd to utilise this simple sans serif typeface. With a slight personality kick in that, it's not an even hairline. If she wants something more simple, this is the way that we could take it. These are just some of my suggestions to her as to what can be done. 

4. I wanted to give an option with a serif typeface As it would link quite well together with her photography style, but that is dependent on her style, not changing all that much. Having something slightly more neutral might work better for her. Playing with the layout a bit and adding These brackets reminiscent of floor frames and the retro feel in a lot of her photography. I said to her that she can mix and match whatever she'd want. If there was anything she preferred or another style that she wanted, but she gave me very little to go off on, so I found it quite difficult. Even when I asked her. 

5. This was essentially my main idea as I had an idea of. Hand making this typeface in procreate. Referencing the retro and quirky style, making the swirly lines and totally custom typeface for her. I did a fair few different variations of it, so that would be a choice. I gave it two options of this typeface as I had spent quite a bit of time on it. The retro Art Deco style of the typeface and logo Should be quite appealing to her. I think it is quirky and slightly feminine but not really all that much. It's quite simple in a way. Asser is. Even lines in this right quite strict grid. I think it would work well for others. It would also be a fun watermark on photos, so no one steals her work. 

6. I did a more dramatic version of #5 in that it is a varied width of the stroke. Strokes and a lot more personality to the lines. It's intricate and really quite a traditionally feminine typeface. I decided to go with something that was hyper-feminine. In addition to the. The second and third ones. As they were quite leaning towards the quirky side and less so, on the feminine side.

Starting

I did some quick insta scrolling to see what was out there and see if there was anything that tickled my fancy. I was drawn to the ones that connected or the rounded type as both approaches had a feminine yet quirky approach.  

I started off with some rough sketches and found some interesting typefaces that I could customise. Playing around with the placement of type and thinking about how I could approach it.