structure

 "history" of brands 

bass 

what does a brand entail

what the pont of them are and how 

theory of reasoned action and brand loyalty 

The theory of reasoned action stated that consumers consent evaluate the consequences of alternative behaviour then chose the one that leads to the most favourable outcome one. the top part of the flowchart showcases the four main components of the theory of reasoned action or TRA....

rebrand fails

coca-cola 

Facing the roaring success of young patriot rival Pepsi-Cola, in April 1985 the world’s most popular soft drink Coca-Cola did the unthinkable and altered its beloved recipe, alongside an illustrious launch of ‘New Coke’. The uproar was instant and almost unanimous. Lifelong Coca-Cola drinkers bombarded the company with complaints and the recipe modification was claimed akin to being unpatriotic. The decision to undertake a bold rebrand and reworking of the recipe had been made following years of growing rivalry between the two major cola brands; to Coca-Cola’s horror, a blind taste test they conducted a few years before had resulted in many participants claiming they preferred Pepsi’s sweet brown, fizzy drink.

weight watchers to wellness that works

change in brand name and logo combination lead to people being confused and it has lead to a loss in belief in the comany.  

losing touch? is it a bad thing to change your target audience as a brand

the body shop vs lush approaches 

 

newer brand how to take over 

Mango vs Zara 

 how can mango take over and stand out

                    they started in the same place how come zara is better off

                    read this  https://www.theguardian.com/money/2012/jul/06/store-wars-zara-and-mango

 

 type identity and belonging 

what does a typeface say 

It is called a hidden tool of manipulation because many people do not realise the value of typography in everyday life, when it consumes them on a daily basis, everything from the soap you buy, to election ballots, to movie titles. There are an endless list of possibilities to encounter the typography, since written text is ingrained to our society.  - Neville Brody

The nature and role of graphic design, whether concealed or overt, affects all and sundry. Typography is one such element of graphic design that has a significant role to play in determining and enhancing the overall aesthetics of visual communication. Typography is vital in creating logos, advertisements, print copy, and other documents.  (McCarthy & Mothersbaugh, 2002) 

brand loyalty  and how to cange it 

how to use it to your advantages 

hoiw etical is it really are you manipulating your audience