logo reasonings

The logotype is somewhat inspired by the shape of mango but not overly so like mango as the initial ideas for the logo, was too rounded and didn't showcase the contemporary audience that they are aiming for. The use of the right angles in combination with the rounded shapes contrast in the logo that is slightly off paste of the norm. This way the logo will appeal to people because it is somewhat different,  still referencing that uses specific shapes for every letter this type just has three different sets of forms for it one of which is geometric. What consumers want while still giving them something they didn't know that they were after as the research states that can see Mr necessarily think of what a logo typeface to them when they see it, they just know whether if they like it or not. 

 

Created to storefront to see how the logo would interact. This outline of the store is made from the existing store, that picture was that pixelated using it for this wasn't possible. It’s mainly just a showcase hand logo would be showcased in the stores in terms of the window display the logo be in the bottom right corner such as the advertisements. If there were any more text, it would be put in the code typeface in a similar matter the items showcased behind it.  I did it in both black and grey the building just to see how it looked there's not much reason to do this, but I was intrigued to see how the logo would translate to a storefront.

I decided to go with this of the concert for the bags. If it were a plastic bag to have a similar concept, it would wrap around and be relatively discrete and on the corner, and not smack in the middle of the bag. That way of branding bag makes a lot of noise. The bag would allow people to walk casually around it while still looking like an exciting bag. I just a couple of versions of it, but I quite like the one that's wrapped around as it great interest in such a simple matter. It kind of references the type based brands that I look at earlier this year. I think it's kind of funky.