layout consepts

the slogan is focused on being persuasive and like a normal human would

talk as to create a personal feel to the brand. the idea is to have it be

approachable and comforting as to create trust therefore referencing

the promise and using language often used by people that know what they are doing.

in 2017 we promised to be 100% sustainable by 2025

Here we are.

Time to think about long term investment

Now 100% sustainable

 In order to create a personality, the visual identity needs to be strong

are you there for one or two utilise a lot of space as to showcase the

sustainable approach of the brand as well as simple type as to allow

the products and for themselves and not push for sale period just more

Showcase and the fact that they are now sustainable.  I have decided to

use photos from the current website from sustainable range as I don't have

the facilities to be able to take my own photos and I'm not a photographer so

I hope that's ok because I don't know how else I'll do it luckily for me the photos

are quite good on the website.  I don't feel great about but in a real sense,

if you were to redesign a brand you'd have a photographer to photograph the clothes and use

them so I don't think I should have to take the photos myself,  I don't know

I just feel bad about it.

 I decided to use so elements from my pattern that I made us to reference

where the typefaces that I might be using I do find the arrows representing

sustainability quite effective having an animated part of the online campaign

it would be really cool with arrows.  the colours used are based on suggestions

from the first practical crypt with Oscar and Pete as they suggested using

colours related to mango I have alternate slightly and made it a dusty yellow

asked to connect with a older contemporary audience.  it is also very much

for assembling the colour palette of mango as they are neutral but with a

slight tint it's quality clothing.  the colour is not used in the key part of the

design the logo still black in this edition ask to allow the colour to change

throughout the season to represent the collection that they have this season

it was a lot of beige colours and after not do brown I went with a brownish-yellow. 

I played around with making the image smaller and put the text on top of the

actual image and move down the banner I'm not sure if this works well as when

the banner is spinning around showcasing the 100% to stay in for and the arrows

are turning in might be too much having them on top of each other I do have a like

this and the use of a lot of whitespaces.

 I love this image it showcase the clothing used and styles as a normal humans

though it not that they're just plain I like the layout of the circle spinning in the

corner so it doesn't take up as much as it did on the previous one there over lack

of the logo and the image works nicely as well I think all these would fit in with the

Brand and brand feel for the rebrand.  I'm not quite sure about the logo I know I

picked it but I think I might have to change it to another one