What is the grey area between a thing and an object? Jones challenges the concept of conventional graphic design and things that challenge those preconceptions. Does a book need to only have the purpose to educate or can it go against that? Jones' approach is less about a concrete solution and more of a way of a cognitive process. Presenting possible ways of thinking not one set one. (Jones, 2014) We have an innate need to categorise objects; we use the image schemas that help us put items into categories (Jones, 2014). When things no longer fit in those categories that is what Jones calls thingness. Thingness can be used to evoke emotions and to highlight certain attributes that can be used within graphic design. The structure of the essay is focused on asking and answering questions as you go to build up the knowledge of the reader. For a practical outcome, it probably is best to do investigations of approaches and things.
Jones, P. (2014). The Graphic Thing. Design and Culture, 6(2), pp.203–217.
first draft
The theoretical framework is rooted in the more you read the more you’ll understand. Using cognitive theory within the text, gestalt is also presented, embodied realism, image schema (Jones, 2014). The author views the grey area between object and thing as problematic. The main argument is less of an argument and more of a way of thinking, it's discussing the thingness, and at what point does an object become a thing. The structure
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