drive in film festival

drive-in film festival  collab with Magan 

digital tickets qr 

logo 

social media precence gifs 

abstract illustations

 1-2 weeks 

charys motivational poster brief

 

needs a name

What platform does it use? consol, phone, computer. what format is it?

It's not a big target audience. what makes them tick what would they respond to 

what are the colour considerations so that the design related to the game

what is the point of doing it? 

kaffa bean 

it has a focus in the brief

bit confusing with the use of contemporary interior is it there already or is to be changed how does it relate to the area. 

is there any requested from the client?

is there a budget?

maybe some details about the window display in the considerations 

 

5 things

 5 THINGS

level 5 vs 6

I'm better at keeping control of what I need to do 

I'm more efficient in terms of research 

I am less scared of writing

I feel like I'm better at wording myself a bit 

colour association

these colour associations is based on the western view of things colours have different meanings in different countries 

Consumer loyalty

A study by Bain & Co. shows that a 5% increase in customer loyalty can increase a company's profitability from 40 to 95 %, and an increase in customer loyalty of 1 % is the equivalent of a 10% cost reduction (Reichheld and Teal, 2001). So how do you make consumers have brand loyalty? based on Smith and Swinyard (1983) and their research advertisement can influence the development of brand loyalty by establishing source credibility and setting up a predisposition for a favourable user experience. That should have an effect on later purchases. there is another argument that suggests that advertisement can be used as a framework for the brand user experience which relates to brand loyalty. The theory is divided into two one is the prediction, which explains advertising's preceding effect on brand user experience. Advertising can help consumers focus on the brand's best attributes; consumers' brand usage experience can then be more favourable as advertised, which in turn will aid in the formation of brand loyalty. The second type of framing is diagnostic, which explains the effect of advertising placed after the usage experience. Diagnostic framing argues that advertising can help consumers to find ways to make sense of what they have experienced with a brand. (Tucker, 1964) Accordingly, if the advertisement is delivered before (predictive framing) or after (diagnostic framing) consumers brand experiences, knowing "how" they would become loyal to the brands of different product types would greatly help advertisers in shaping their long-term and short-term messages more effectively (Deighton, 1984)

Tucker, W.T. (1964). The Development of Brand Loyalty. Journal of Marketing Research, 1(3), p.32.

Reichheld, F.F. and Teal, T. (2001). The loyalty effect : the hidden force behind growth, profits, and lasting value. Boston, Mass Harvard Business School Press.

‌‌Smith, Robert E., and William R. Swinyard (1983), "Informa tion Response Models: An Integrated Approach," Journal of Marketing Research, 20 (August), 257-267. 

 Deighton, John (1984), "The Interaction of Advertising and Evidence," Journal of Consumer Research, 11 (December), 763-770.  

the body shop and lush

The body shop was founded by late Dame Anita Roddick in 1976. She was an environmental and human rights campaigner that started the body shop with 25 products in a small shop in Brighton in 1976. the customers were encouraged to recycle the packaging initially this was because she didn't have enough bottles. The products were ethically sourced and not tested on animals, at that time it was a pioneering idea. it was also the first company within the beauty industry to introduce fair trade. The issues only come when she sold the company to loreal in 2006. loreal was a controversial choice there as they as a company continue to test on animals. that was part of the appeal to many. part of the reason for this to be a problem for the company is that it goes against a lot of the ethos of the company. especially as Dame Roddick had such strong opinions about the beauty industry, she even called it "a monster selling unattainable dreams". she justified selling the company with that it could act like a trojan horse that could change the industry, unfortunately, Roddick died in 2007 so whatever power she had of the direction was lost. That might be the reason for the change of branding. the once quite simple and muted packaging has been replaced with bright colours and patterns. 

Have the body shop lost its appeal? probably not, but that is mostly based on a nostalgic feeling and their products haven't changed all that much. they haven't developed new things. 

The closest company to the body shop is lush as it's a British brand focused on reducing the environmental impact. There are a fair few differences, for example so does Lush use fruit, vegetables essential oils and some synthetic ingredients in their products, and like the body shop, they do not test on animals. lush as also developed ways to deduce their packaging to almost nothing with their bar products and the plastic you do get from lush can be returned to them and they will reuse it. The body shop still have a similar solution but you just recycle it there, what lush has done is to incentivise consumers to return them with that they will get a face mask when they return several pots. They are striving to become better and create solutions whereas the body shop seems complacent.  the change from the poineering company to this company that is falling behind as the world changes and they are evolving more towards their mother company that is "a monster selling unattainable dreams". 

lush uses a word of mouth marketing strategy focused on quality products that people will talk about and inform other people about. 

the brand gap

what is a brand? It is not a logo, a cooperate identity system or an identity manual. Consistency doesn't create a brand. a product is not a brand either. a brand is the vibe or gut feeling about a product, service or company. we get a gut feeling because we're emotional creatures and attach emotions to most things even when you try not to if I were to say Nike you'd get a feeling from it if it's good or bad that is your point of view of it. each person had experiences that would lead to their behaviour towards that. a brand is not what a company wants it to be nesseseraly its what people say it is. A company must therefore work to make the consumer have their ideals, that is the task of brand management. 

the idea of brands isn't new but the why a brand association will change how we think of it as we have such abundance of options and anything can be tailored to you. the purchase is more symbolic and you buy a lifestyle and a ticket into a subgenre. it's less about the quality of service or product its about an assessment of the features associated with the brand. 

what is a brand worth? Neumer seems sure that you can. what he says is that you can try, brands estimate the worth and he takes a look at coca-cola which 60% of its value is based on the stock value. but the reason to why brand value is difficult to be measured is that it consists of many parts and not all of them are measurable but they base most of it on stock value anyway. companies always try to up their value one of the easiest ways to do that is to focus on the design, as it and encourage trust in the brand. coca-cola's brand value without the branding halves without the branding, if you were to buy off-brand coke you can easily save a pound and a bit. 

Neumeier, M. (2003). The brand gap. Berkeley, Calif. New Riders.

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Theory of reasoned action

The theory of reasoned action aims to explain the connection between attitudes and behaviours. It's usually used to predict how individuals will react based on pre-existing attitudes and behavioural intentions. An individuals decision to engage in a bahvoior is based on their perceived expectations of preforming the behavior. the theory was developed in 1967 by Martin Fishbein and Icek Ajzen, the theory is derived form other research at the time with in social psychology, pursuation models and attitude theories. The theory of reasoed action suggests that there is a relationship between attetide and behaviors. critics estimated that attitude theories were not indicating to be good indicators of human behavior. The TRA was revised and expanded later on as to clear out any discrepancies. the theory is also used as a theory of understanding.

The main reason for TRA is to understand an individuals' voluntary behavior by examining their underlying basic motivation to do an action (Doswell et al., 2011).  TRA states that a person's intention to perform a behaviour is the main predictor of whether or not they actually perform that behaviour. in addition to that there is the complication of social norms surrounding the action, this also contributes to wether someone is likely to colete the behavior. According to TRA is the intention of preforming said act weighted heavier than the actual behavior. Behavioural intention is important to the theory because these intentions "are determined by attitudes to behaviours and subjective norms"(Colman, 2015). The theory of reasoned action suggests that the stronger intentions lead to heightened effort to preform the behaviour, will increase the likelihood of the behaviour to be performed.  

the theory of reasoned action and planned behavior are comprehensive theories of many behaviors that specify by using a limited amount of psychological variables that can influence a behavior, with more with o the intention to possibly do something. (Albarracín et al., 2001) subjective norm refer to the belief that an important person or group of people will approve and support a particular behaviour. Subjective norms are determined by the perceived social pressure from others for an individual to behave in a certain manner and their motivation to comply with those people's views Normative belief: an individual's perception about particular behavior, which is influenced by the judgment of significant others. Perceived behavioral control: an individual's perceived ease or difficulty of performing the particular behavior (Ajzen, 1988)

The theory of reasoned action (top) and the theory of planned behavior (bottom).
Σ nbj*mj = sum of Normative Beliefs × Motivation to Comply (indirect norm);
 Σ bi*ei = sum of Beliefs × Evaluations (indirect attitude).

The TRA as developed to be used within the field of health to understand health behaviours, theories has suggested that theory of reasoned action can be applied to any given context to understand human behaviour. Although the scope of TRA is wide, the theory still has its limitations and like any other theory, it needs to be refined and improved upone. According to Sheppard, behavioral intention can predict the performance of "any voluntary act, unless intent changes prior to the performance or unless the intention measure does not correspond to the behavioral criterion in terms of action, target, context, time-frame and/or specificity"(Sheppard, Hartwick and Warshaw, 1988). Ajzen acnowlanged that some behaviors will have a higher chance of issues in terms of control over the study than anothers. this is because an induvidual can never be absolutely certain of what they would do in a certain positions and how they would carry out their intatntions. when we view it in that way the intention is a goal that is linked to the achievement of the subject is somewhat uncelar.  (Sheppard, Hartwick and Warshaw, 1988)Theory of reasoned action can be applied to much for example marketing. Brands use TRA to see what consumers are going to buy and how to create materials for campaigns based on the information from the theory (Belleau et al., 2007). 

Theory of reasoned action is applied to redefine brand loyalty. According to TRA the previous purchasing behaviour are attitudes towards the purchase and subjective norm. In 1998 Choong Lyong Ha conducted study  investigating the relationships between the previous units of brand loyalty by using the theory of reasoned action. Consumers are brand loyal when both attitude and behavior are favorable. Ha developed 8 combinations of consumers' brand loyalty based on their loyalty with three variables: attitudes towards behavior, subjective norm and purchase behavior. According to Ha, marketing managers should not be discouraged by a temporary disloyalty and need to strive for grabbing brand loyalty when customers are showing loyalty to two of the three variables, but they need to rediagnose their customers' brand loyalty when customers are showing loyalty to only one of them. The main focus should be pointed at either enhancing the consumer's attitude toward their brand or adjusting their brand to the social norms. 

how can a brand be perceived 

i lost my blog post:`(

magazine

 as Erik Spiekermann stated you can see the personality of the design and brand form a magazine it would be cool to create that for this brief another idea would be to rebrand something that is lacking in some areas of their brand such as Game, the body shop, mango or maybe an independent shop. Ideally to be sure a change has been made it would take years but it feels like that there are ways to use theories to estimate an outcome. 

don’t write yourself a dull brief

easy to understand

inspiring and 

leading you nor forcing you to do a specific

guide the process 

well informed 

the brief is what you do 

the background is why and some info

consideration id how you're gonna do it 

mandatory requirements are the blog, deign board final outcome

deliverables are what you're producing 

studio deadline is my set deadline

module deadline is the hand in day. 

structure

intro. 

what makes us buy into a brand?

why do people have brand loyalty

why have specialised target audiences.

what brands manage to hit their target audience why? why not?

how can typefaces be used to make a target audience think its for them?

round up. 

some bits to look into

utilitarianism and Marx? manipulation of audiences?

Task 2

 When considering your design practice what have you learnt in the last seven days?

     I feel like I’m even more confused after my statement of intent tutorial and was suggested to rewrite it. I know I like type but that’s nothing new. I don’t feel like I know what to do my briefs on for it to be centred around my interest without loosing my mind. 

 What practical skill do you envy in others?

     I wish I was better with writing, I feel like I’m lacking there. I also wish I was better at pushing my ideas

What do you admire the most about yourself?

I don’t know

Do you think social media effects your mental health?

    I have cleared who I follow as to make it all easier I do think it distracts me. I feel like it did wear me down for a while, now if anything it makes me feel a bit homesick at times.

Do you use humour improve your design practice?

   On my personal projects that aren’t heavy subject I use a fair bit of humour but I’m fairly careful as it cam make or break a project with too much or too little.

Is there anything your do differently to most people in relation to your design practice? 

I guess I do some centred around Norwegian language and I used to travel a bit around to get inspiration but I can’t really do that anymore 

What makes you laugh?

    Not a lot at the minute. 

What is your biggest strength?

    I’m stubborn that’s good and bad but I can’t think of anything else

Would you consider yourself introverted or extroverted when presenting your work?

    I think I’m extroverted when presenting.

 What is your worst habit when evaluating your work formatively?

    I’ve always been really critical of anything I make and I am never really happy with the outcome until months later which makes the evaluation difficult, as I have tunnel vision and only see bad bits.

What is the biggest waste of time in your day?

   Probaby social media 

What brief are you looking forward to at the moment?

   I’m exited about my collaborative mushroom project 

What do you often complain about when you are researching? 

Just the amount of reading can be difficult to me and I have issues reading on a screen   

What new design process do you want to learn?

I’d like to learn more digital design animations and UX & UI

What is the biggest challenge you have had to overcome in last two years within your process

The extent of exploration with the time crunch I guess also writing about everything.

plan of action

 end of october 

half way through the essay 

mid nov

start practical 

end of nov 

have a finished draft and send it for checking

develop project properly. 

start of dec

finalise essay and practical

everything else 

utility theory

Utility Theory is a theory within economics, it's a concept of utility that is space to model worth of value period it has evolved over time I'm cured the term was initially used as a measure of pressure or certification within the theory of utilitarianism by moral philosophers period return has been adapted and reapplied within neoclassical economics which dominates modern economic. A theory such as utility function that represents consumer preference period utility had that have therefore become a more abstract Concepts that is not purely based on satisfaction or pressure received from the consumer. Utility function considers a set of alternatives you are facing an individual of which the individual has a preference to one of those. 

Investopedia. (2019). Utility Definition. [online] Available at: https://www.investopedia.com/terms/u/utility.asp.

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Task 1 Statement of intent

 I am interested in typography. Throughout my design practice, I have always drawn to typographic styles. I have never developed a big digital or physical design preference as I like to challenge myself and test different avenues. I see it more as a way of delivering a message, and I will do whatever is necessary for it to come across. 

I really like history and my own culture I’ve come to terms with. I would like to work on combining type and image a bit more this year. I also like taking on heavy or technical subjects and make it into an interesting visual.

cop summary: The graphic thing by Phil Jones

What is the grey area between a thing and an object? Jones challenges the concept of conventional graphic design and things that challenge those preconceptions. Does a book need to only have the purpose to educate or can it go against that? Jones' approach is less about a concrete solution and more of a way of a cognitive process. Presenting possible ways of thinking not one set one. (Jones, 2014) We have an innate need to categorise objects; we use the image schemas that help us put items into categories (Jones, 2014). When things no longer fit in those categories that is what Jones calls thingness. Thingness can be used to evoke emotions and to highlight certain attributes that can be used within graphic design. The structure of the essay is focused on asking and answering questions as you go to build up the knowledge of the reader. For a practical outcome, it probably is best to do investigations of approaches and things. 

Jones, P. (2014). The Graphic Thing. Design and Culture, 6(2), pp.203–217.

first draft

The theoretical framework is rooted in the more you read the more you’ll understand. Using cognitive theory within the text, gestalt is also presented, embodied realism, image schema (Jones, 2014). The author views the grey area between object and thing as problematic. The main argument is less of an argument and more of a way of thinking, it's discussing the thingness, and at what point does an object become a thing. The structure 

group sumary - the graphic thing

 Evie, Rosie M, Charlie, Charys,  Wilanie, Zoe

• ● Theoretical framework - what theoretical concepts, texts, authors do they use to frame the discussion of the article? These will often appear at the start of the piece and the author(s) will continue to refer to them throughout the discussion.

Abstract, introduction, perception vagueness and ambiguity, excess, dysfunction and contradiction, namelessness, conclusion.  

Using cognitive theory within the text, gestalt is also presented, embodied realism, image schema 

Could the layout of the article be reflective of the idea of a conscious reading?

Referring to authors and texts as “she”. 

• ● What is problematic according to the authors? Does the article attempt to resolve or identify issues/problems? This is where the authors will show their criticality.

The grey area between object and thing.

You have a preconceived idea of what a book is like, but there are alterations that can be made so you’re aware that something is a book but it is unconventional to what you originally thought.

• ● Main argument - what contribution does the article make to the field? how do they resolve any issues/problems identified?

Proposes an idea, and way of thinking. Isn’t necessarily an argument.
Discussing the extent of thingness and object in accordance to cognitive theory. 

Main theory of graphic design, how the theories of typographic constructs show that type can be made, objects can be reflected into type as a camera Obscura. Being presented with an item and the audience's mind being progressed into something with meaning. 

• ● Structure - review each of the sections together considering carefully the structure of the piece and how the authors progress their discussion/argument.

Structure is based on the understanding of the audience, changing the way in which the article is written to the audience showing what is written progresses. 

Questions are asked and answered throughout the essay to further progress the points made

Constantly refers back to the term thingness as a constant discussion topic point with further evidence

• ● How might the article lead to a visual investigation? This may be implicit so think carefully about how you would use this theoretical discussion in practice.

Stereotypes and outcomes that are expected within the conventions of graphic design, looking at layout, composition, colour, type and many more solutions and elements that make the process of design. Process and reflections “more of a thing” than a finished outcome. 

Looking at more research-based investigations, presenting this in a way that relates to the audiences showing more of an understanding as practical responses are shown. 

The research and understanding of asking audiences questions of what they see an apple, a cat etc. Something they have experienced to be reflected then asking on other ideas such as what is a… 

Changing and rechanging an object into being recognised to unrecognised.  

feedback

 Positives - Has a great communication element, showing theming that is similar to a weather report animation. It is well animated and uses colour and density well to communicate the idea of air quality getting better or worse.

However, it was said that did the animation need both the colour change and density