No Logo by Naomi Klein
Whether a brand succeeds is rarely based on the product but rather the identity.
Brands are obsessed with appearing cool in order to catch young peoples attention
Mind-Blowing Secrets on How Brands and Designers Lure You to Buy More and Stay Broke by Ellen Johnson
Mostly manipulation methods brands use
Consumerism as a way of life by Steven Miles
Handbook on the Psychology of Pricing by Dr. Markus Husemann-Kopetzky
Mostly just pricing tactics used by companies
Methods of Persuasion: How to Use Psychology to Influence Human Behavior by Nick Kolenda
Its not an academically backed book
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