development

The first initial developments were based around the layout what kind of layout it would be and try to figure out what would work best for the target audience, which is a city person wanting to escape to the countryside for at least a little bit. I combined the illustrations from my collaborator in an overlayed design ideas and cutout ones, neither of which worked that well according to my critique feedback.  I used the illustrations alongside photos from another collaborator, trying to lay them up and see how that would work at the end looks like. Of it through my critiques, we figured out that it might not be a way to go forward as it’s a bit cluttered and not quite the look that I personally want, as it can be a bit confusing in terms of whether it’s an information book or if it’s a story type book.

I started implementing a big grid initially. I moved onto it, making it hard to go out afterwards and focus on putting the text box. At this point, it was only to fill a text as my photographer, Which is also my copywriter, had yet to write the text. I implemented overlays and cut-outs of the photos as they are really high quality and Campbell implemented them. Still, I feel like it takes away from parts of the photos with cutting into it I also referenced illustrations and put them alongside to see how they would look, but at the end of the day, I don’t think I like the look that much, so that was the problem solved there. 

I got sent a page of the anatomy of mushrooms. As I already had many illustrations from one illustrator, I decided to let her be and do them myself. As it is some technical simple illustrations, and I'm tracing them. 

I said I got an illustrator to do the work as she is really interested in mushrooms and wanted to do this with me. My photographer sent over some graphs and illustrations of how the Anatomy of the mushroom is I decided instead of finding someone else, I would do this myself, so I traced over and tweaked parts of it to make it more susceptible to the type of layout, but I wanted I was aiming to have this across the page line situation as it would create interest across pages but also challenged me in terms of binding it. 

I spent some time figuring out the layout of the two illustration pages as they are quite different from the others, but at the same time with such a long, but it will be quite beneficial to have some break pages showcasing the anatomy of the mushrooms as it wouldn’t be too bland. 

The idea to try and experiment with changing the photos, so I did some inverted cut out referencing the overlaid that I did initially in the development phase. I brought this to Chris, and no one really liked it because I compared it to the normal one. We all agreed that didn’t make sense, even though it shows some detail that you can’t see otherwise. It’s a bit offputting. It doesn’t really reflect the topic and all that. Still, I did also do an overlay of a photo in the photo without changing anything else, and that looks kind of cool as it references the different set of mushroom. Still, I don’t think it would work at the end of the day because it’s so minute it might just look like it’s a printing error.

I decided to go with a really strict great on this as it would allow for structure whilst it forces you to be creative within its rules with a grid. It’s usually quite a lot easier for me to work as it is restrictive. I quite like that it allows for placing the text most places, and with the line of grade I did on purpose, I made it so that it would fit in with the rules of not having too long at the Langley or two short lengths so there’s nothing that would be on the five words per width.

I also decided that I wouldn’t be overlapping imagery either with illustrations or anything else as I’d rather have it be spaced out and well thought out, allowing for white space and breathing room like your nature, giving this feeling of being outside whilst reading a book.

The size of the book was from the start is meant to be small as a reference the size of mushrooms and having it be a small coffee table book instead of being a massive book that you drive along this week can be brought around with you without any issues: once it’s been worn a bit in terms of text layout there is no rule of them it’s the same typeface, and it needs to fit within the grid I have played around with different types of layouts, for example, this one which goes across the spread but also is a left-aligned justified, and Wright aligned as it would follow your eyesight as I always go from left to right left to right least in the western culture which is the book is in Norwegian, so it would make sense. 

In a critique, it was brought up that it might be cool to have some sort of login system for the book and mushrooms to find out more about the mushrooms without the text being on there, as initially, I had to text alongside images. I’ve been collated all the names of the mushrooms and make a register system based on five numbers relating to the species, and the number of mushrooms around that time quite intense. To be honest, I don’t mind an aesthetically pleasing, I would say login system in the back as this would allow for people to figure it out finding the number and then finding that both the Latin and then I added this measurement tool that would let you know how big the mushrooms out because most the photos have this measuring tool. It’s based on centimetres in millimetres, and If you wanna know how big they are if you just have to relate it back to this page, and you’ll find out how big the mushrooms are, so you get a bit more of a size reference.

In terms of binding, there was really only one way I thought I could do it, and that is kettle stitch, as it allows for the book to lay flat. As most of the pages have images across cross pages as well as text across pages. It allows the reader to lay the book down without losing its page, which is quite handy. The cover is made of linen. I played around with different types of colours, including paper book ram and having it not have a cover, but I end up in linnen as it’s a natural fabric that would decompose. It also references the mushroom logs that you can get and so your own mushrooms in them. It’s not something I did, but that was something I would’ve liked to do in a real book so you can plant your book essentially or have a book grow mushrooms.

Layout

I combined the illustrations from my collaborator in an overlayed design ideas and cutout ones, neither of which worked that well according to my critique feedback. It might not be a way to go forward as it’s a bit cluttered, and it can be a bit confusing in terms of whether it’s an information book or a story type book.

Grid

I started implementing a big grid initially. I moved onto it, making it hard to go out afterwards and focus on putting the text box. I implemented overlays and cut-outs of the photos as they are really high quality. It takes away from parts of the photos by cutting into them. 

illustration

Got sent a page of the anatomy of mushrooms. As I already had many illustrations from one illustrator, I decided to let her be and do them myself. As it is some technical simple illustrations, and I’m tracing them. 

I spent some time figuring out the layout of the two illustration pages as they are quite different from the others, but at the same time with such a long, but it will be quite beneficial to have some break pages showcasing the anatomy of the mushrooms as it would be quite interesting. 

Decided to try and experiment with the photos and inverting and moving them about. I brought them to my critique, and we all decided that they dint need that despite the previous feedback session. 

I did also do an overlay of a photo on top of the same one. It references the different set of mushroom. Still, I don’t think it would work at the end of the day because it’s so subtle it might just look like it’s a printing error.

I decided to go with a rigorous grid on this as it would allow for structure whilst it forced you to have fun otherwise. I quite like that it allows for placing the text in most places, and with the line of grade I did on purpose, I made it so that it would fit in with the rules of not having too long line lengths so that your eye drifts. The key element is to allow the page to have white space to emulate the sense of fresh air.

The size of the book was from the start is meant to be small as a reference to the size of mushrooms. This way, if you want to bring it anywhere you can, this is also why the hardcover is less likely to break with the stitching chosen.  In terms of text layout, there is no rule of them. It’s the same typeface, and it needs to fit within the grid. I have played around with different types of layouts. For example, this one goes across the spread and is left-aligned, justified and right-aligned, following the concept of western eye movements from left to right. 

In a critique, it was brought up that it might be cool to have some sort of logging system for the book. I did this, and it looks great and functional in the placements on the images going against your eye movements. There is also a measuring tool to know the size of mushrooms with the bar on the image. 

In terms of binding, there was really only one way I thought I could do it, and that is kettle stitch, as it allows for the book to lay flat. As most of the pages have images across cross pages as well as text across pages. It allows the reader to lay the book down without losing its page, which is quite handy. The cover is made of linen. I played around with different types of colours, including paper bookram and having it not have a cover, but I end up in linnen as it’s a natural fabric that would decompose. It also references the mushroom logs that you can get and so your own mushrooms in them. It’s not something I did, but that was something I would’ve liked to do in a real book so you can plant your book essentially or have a book grow mushrooms.

cover

I found this really quite interesting, straightforward cover from Nippon Design Centre. It's just a series of three colours of books bound. So if I took art, Simply put it in the front. I'm not sure if my book needs a title on the front of it to be on the first page after. But I found this one really quite appealing. The peacefulness of the blank cover references the peace of the forests quite well. I think that might be a good way to go.

 

stamp 

Ask my idea for the cover is to use fabric. I can't print on it. Therefore I wanted to test that if I could make his stamp. Out of rubbers. Because I've seen the print stuff do that for printing other stuff. So I thought maybe I'd be able to make a stamp for the title. Turns out carving that small letters out of an eraser are quite difficult. I think it's kind of fun, but it doesn't have the sophistication of the book that I'm making, so I don't think it would work. I also have this stamp kit reminiscent of letterpress. But I still don't feel like it's quite right. The peas don't look in proportion to me, and with all the round letters, it's all I see now, so I can't do that.

what to cover with 

 There are quite a lot of wasted do a cover. I got some book room from the print in green colour and in some Brown tones. They look kind of cool, but I kinda prefer having fabric as it would be natural and referencing the mushroom logs that you can buy. Ideally, I would want a mushroom log as the cover, but it's not really doable. Using linen instead with their for reference and natural fabric and a colour reminiscent of some mushrooms whilst being neutral and would fit on the coffee table, so be aesthetically pleasing. I think the Brown colour. Love the bookram would be off-putting.

To connect the book, I want to bind it with an on paper to cover the growing on of whatever cover I got. Went to the library and found all the colours I thought might work. I'm not sold on any of them. I think the green works the best with linen, but it's also a bit obvious. I also brought back a blue one, and I think that's quite cool. I asked some pays mine, and they prefer the blue one as it was less obvious—also, a bit more calm, serene feel to it.

After looking at the different ways of printing the cover, I think I'm going to leave it blank and rather have the title on the 1st signature of the book. This way, when he opened it, you'll know What the book is about, but not before. I think that would be quite interesting.

I tested out pulling the cover with linen and it does work. It's really fiddly and in order to fit the book there's a lot more space in between it that's needed. I think it looks really nice though, and I do prefer it to any of the other methods. As you can see the book room just is too shiny. And also it's not an actual fabric, it's plastic covered. This way the book would be. Able to breakdown, which I kinda like the idea of.

grid for the book as to create consistent look to the book

sowing the spine cover in on the inside makes the book thicker

cant glue the cover might double sided tape

needs to be thicker if I did paper

it is too thick when it is covered with fabric on both sides 

how the stamp looks I don't like it id have to lazer cut it if I did that.

 paper spine breaks so bookram or fabric would work better

cant cover the inside with paper as that makes it so that the book don't open properly 

cant glue the spine cover as it bleeds through 

double sises tape looks good

need to accommodate for folding fabric

single sheet cover page works the best to movement 

designing for medical practice

From the report done in 2018 by the KPMG where they re-mansion. Trends predictions and actions in healthcare leaders this report was based on actual physical space but apply to graphic design. He could also work quite well. They stated that incorporating out in the gardens landscaped. Water features in a clinical environment could help reduce the stress of patients and their families. You can interpret this into creating a welcoming space where everyone is allowed which is what I mean 40 times to come away and visual language for this website. They also stated that no patient wants a noisy, stressful waiting area. This can be interpreted as not having an aggressive landing page welcoming and soft and utilising the white space. They also stated that minimalist design and a tech-enabled smart space would be more inviting to a patient. Ultimately enhancing the patient’s experience, it’s not just about improving the consulting but also about finding better ways to inspire support the entire patient journey. This could start earlier than arriving at a place. It could be more so in terms of arriving on the website figuring out what it was about than it is about a physical space

https://assets.kpmg/content/dam/kpmg/au/pdf/2018/healthcare-reimagined-report-2018.pdf

production

size issue 

Moving the designs from illustrator to Adobe XD turned out to be a bigger task than I expected as it turns out I had made the website in the wrong format when I designed it. so I had to toggle all of it to fit in XD. I feel like I did quite a good job in converting it as I can now work more so in finalising it here as it’s actually kind of easier to design websites when you have the actual format correctly, turns out. What a shock. I’ve also linked the pages together, and it’s really quite satisfying to see in the move, and work makes them feel a lot more real. When you’re working from home, nothing really feels real, and you kind of get lost in it all. I don't feel good, and I don’t get enough done. 

final EOYb

 

started working on the A0 poster as the design could go across all of the other platforms. Yes, I started slotting in the elements that would be needed, such as the logo and the description of what it was about.  

t

he same idea for the. Concept logo As for the poster. Turns out it looks horrible but it was worth a shot. The logo title seems way too far up on the page. It seems unbalanced. Add kind of want the design to be rooted and stable so when the movement in the animation later on is applied, it doesn't feel like it's in nothing. 

I tested out a different colour but I hate the colour. It's not good. I also tried to make it as. A. Mainly empty space design, but it looks horrid. The white text on the light blue paper looks like. It's not there. 

I therefore went back to the purple as I really quite like the colour Storey of it and the dark purple looks like the blue tone that is the University colour. Or at least in the same colour family. I tested out using a white text and logo on this as well, but it does seem to get lost the bit, especially with the writing of the undergraduate show in the bottom right corner. I'm also not sure if that's the placement of it. It seems a bit of balance and I kind of want the logo in that corner. 

in white, I tried it in black. And I do prefer the Texan logo in black, but I feel like the legibility of the logotype is lost on the purple with black. I therefore decided to mix it up. 

Mixing the colours of the logo and Text with the logotype. Works quite well, as when it's close to Rock You can actually see a difference. I also really quite prefer the logo in the bottom right corner as it leads the eye to the bottom right corner. Ask the way that you usually read. 

logo type on top but it looks lost when it's not connected to the picture element. It seems like. It kinda gets lost. It might be better in black, but I don't like the visual look of it. And it's not appealing to me in anyway. It does seem naked on top though. 

To fix my issue with it being kind of naked on top, I repeated the. Description of the event in the top right corner, as well as the bottom left corner. Asked to create a sort of picture frame. Look to the text. Like you would have in a photo album. 

I'm really quite happy with it. And when it's animated, it'll be even colder. I think. It's interesting enough and quite different from last years contribution. It could be cool. I'd hope to think that I could win, but I'm also sure that it's probably not going to happen. 

I animated the warped animation And got the final stills for the posters from it ***. I took and exported it into TIFF files from the animation. The issue is that my computer doesn't deal with artefacts that well. So when I try to render and final, this happened. 

I went to uni to export the file and that was all that I needed it for and it worked fine. It wasn't my file, it was just my computer dealing with it, which is fun. This is sort of the time that I figured out that just misspelt at all. So I had to re render it after I made EU instead of oh. To fit in with it. 

sorted the name

Colour for the Foundation degree show, I decided to go with orange. Us, it kind of reflects both the building at burn and street, but also the new build at uni. I also moved the. Image further up on the page asked to allow for a bit more space from the text parts. I found that the colours of orange and purple go quite well together as it's nearly Contrast colours, but it's not that. So is little bit less predictable.  

I feel like the visual identity is fairly strong. Am I needed to make a bit more variation in that it isn't sign in order to be picked, so it's probably not going to be me? But I think it does what I wanted to do. It showcases the unease that I feel, and I know, love other people feel in terms of graduating in a pandemic. It's horrifying. And everything around you is uncertain and I don't think many people actually get a job after this. And we got **** all help In dealing with that. I'm happy with the amount of white space and air gives you as it has a feeling of hope. Which I'd want people to feel when they see it.